Soft Surroundings

It started 20 years ago. Our founder had an idea. All the women she knew had such busy lives they weren’t taking time for themselves. That simple thought was the beginning of a whole new kind of lifestyle brand.

We spark inspiration and discovery so women who believe age is just a number can look, feel and be their best selves. We do this through unique, curated offerings, modern feminine touches, a perfect balance of style, trend and novelty, and an obsession with effortless solutions that allow women to live with ease and confidence every day, season after season.

We believe in collaboration and the collective power of coming together. Want to help women of all ages cultivate and celebrate their personal style? Join us.