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The Demand Generation Manager will develop and manage our lead generation strategy through online and offline campaigns, oversee marketing automation, and analyze performance metrics to optimize spending and improve lead quality. They will collaborate with sales to ensure alignment and foster relationships with potential prospects through various marketing channels.
The Head of Product Marketing will manage analyst relations, drive company positioning and messaging, lead marketing efforts for the product, and collaborate with cross-functional teams to implement strategic marketing initiatives. This role requires strong communication, project management skills, and the ability to articulate the business value of innovative software.
The Sales Development Representative (SDR) is responsible for prospecting and nurturing relationships to drive growth. They initiate contact with potential customers, conduct discovery calls to understand their needs, qualify leads, and maintain accurate CRM documentation. Collaboration with the sales team and meeting activity metrics are vital for success in this role.