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The Associate Paid Marketing Specialist focuses on developing quality creative assets for advertising across various channels. This role includes collaborating with marketing and design teams, analyzing market trends, and reporting on creative performance. Essential skills include creative instincts and the ability to work with different social media networks and advertising platforms to craft compelling narratives that resonate with target audiences.
The Paid Marketing Specialist manages day-to-day optimization of paid marketing campaigns, focusing on user acquisition and improving cost per action (CPA) and return on ad spend (ROAS). The role requires collaboration across teams for campaign planning, execution, creative production, and performance reporting, leveraging various paid media platforms.
The Growth Principal Product Manager will define and implement monetization strategies to drive revenue growth at Self Financial. This role involves collaborating with cross-functional teams, leading experiments to enhance product adoption, mentoring junior team members, and leveraging data to inform decisions and track growth metrics.
