Conducting brainstorming sessions, using agile work methods and embracing a collaborative work style is a driving force for Hilleary’s team, which aims to amplify use cases that resonate with customers. It’s a goal that syncs with a company culture that Hilleary described as inquisitive: “Mendix fosters a culture that encourages curiosity, problem solving and understanding the ‘why’ behind a challenge or win.”

Lanziotti and her global sales ops colleagues help Mendix’s go-to-market team succeed by polishing sales processes and providing strategy — work that can be “sometimes difficult and challenging.” Accordingly, Lanzilloti places a big emphasis on building a culture where people relish work that’s suited to their strengths. “Helping them reflect and finding out what they like and where they really shine is key,” Lanzillotti said.