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The Product Marketing Manager at Kikoff will lead strategies for customer engagement and product adoption. Responsibilities include conducting customer interviews, analyzing data, creating go-to-market plans, launching new products, and executing marketing campaigns. This role emphasizes customer insights and collaboration with cross-functional teams.
As the Director of Brand at Kikoff, you will define brand strategy and metrics, leverage consumer data, and lead marketing initiatives. Your responsibilities include developing brand values, owning branding metrics, managing marketing campaigns and public relations, and driving brand positioning in the fintech space.
As a Lifecycle Marketing Manager at Kikoff, you will develop and optimize user lifecycle programs, enhance customer retention and lifetime value, and collaborate with cross-functional teams to execute marketing campaigns. You will leverage data-driven strategies to test and refine these campaigns while aiming for substantial business growth.
