Bushnell

Bushnell Outdoor Products has been the industry leader in sports optics and outdoor accessories for more than 60 years. The company’s family of brands include Bushnell, Butler Creek, Final Approach, Hoppe’s, Millett, Simmons, Stoney Point, Tasco, Uncle Mike's, Uncle Mike’s Law Enforcement, Bollé, Cébé and Serengeti. The company’s mission is to develop and market superior products that enhance the experience for outdoor and sports enthusiasts.

Generation Esports

Generation Esports started back in 2012 with the launch of the High School Esports League (aka HSEL), an organization dedicated to the growth of esports at the high school level. We believe every student should have the ability to compete in esports at their learning institutions. We provide support for those schools wanting to tackle the daunting task of launching new programs. Through Generation Esports, the HSEL provides powerful new software to assist schools in managing new and existing esports programs in coaching and competition. It is also, and most importantly, a platform that tracks student success and compiles an esports resume all in one place. We also specialize in recruiting, with numerous proprietary algorithms that track student success. In 2020, we launched the Middle School Esports League as a safe and fun way to introduce middle school students to the world of esports. This is part of our larger effort of creating a pipeline for students; starting in middle school through college and beyond.