The Field Guide for North Germany will increase SRAM retail sales by educating retailers and promoting the brand through community events. Responsibilities include executing retail activations, building relationships with key retailers, providing product tests, and supporting brand messaging. The role requires frequent travel and strong communication skills.

As a Field Guide, you will increase SRAM retail sales through product education, brand promotion, and community engagement. You will establish strong retailer relationships, execute retail activations, and support brand messaging through webinars and marketing. Your role involves educating sales representatives and providing test products for customer rides while traveling extensively within your territory.