Lead the strategy and execution of paid media campaigns to drive user growth and maximize ROI. Collaborate with stakeholders to develop omni-channel campaign strategies, manage budgets, perform analysis, and recruit a performance marketing team while staying updated with industry trends.

The Growth Marketing Manager is responsible for driving customer engagement and retention through data-driven CRM strategies using the Braze platform. This role involves crafting personalized customer journeys, collaborating with cross-functional teams, and managing campaigns to improve customer activation and retention.

The Growth Marketing Manager will drive growth for the Family customer segment at Sittercity, focusing on new customer acquisition and retention through cross-functional projects, management of a digital marketing agency, and optimization of marketing strategies. They will analyze performance data to inform decisions and improve campaigns.