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The Acquisition Lifecycle Marketing Manager will develop and optimize nurture marketing strategies to enhance customer acquisition. Responsibilities include executing multi-channel demand generation campaigns, enhancing lead generation programs, and collaborating with sales and marketing operations to improve funnel conversion rates and lead quality.
The Senior Director, Head of Solutions Marketing at Dropbox will lead a team to create go-to-market strategies, develop solution-focused messaging, conduct market research, and collaborate cross-functionally to enhance product adoption and drive revenue growth. The role requires strong leadership and communication skills, as well as a deep understanding of the B2B buying journey and the SaaS landscape.
The Acquisition Lifecycle Marketing Manager will develop and optimize nurture marketing strategies to enhance customer acquisition efforts. Responsibilities include crafting multi-channel campaigns, implementing lead generation programs, and collaborating with various teams to improve conversion rates and lead quality, all while focusing on customer experience.
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