The Director of Product Marketing will lead a team to create go-to-market strategies, enhance customer engagement, and drive growth through effective product positioning and messaging. This role involves collaboration with various departments, developing pricing strategies, and establishing a customer advocacy program.

The Senior Product Marketing Specialist will lead growth initiatives, managing cross-sell and upsell strategies while collaborating with various teams. Responsibilities include optimizing campaigns, crafting customer-centered content, and gathering customer insights to enhance product positioning and brand differentiation.

As a Customer Marketing Specialist, you will create impactful marketing programs focused on customer advocacy and retention, manage customer references, run targeted campaigns, create enablement materials, strengthen community engagement, and oversee campaigns in marketing tools while analyzing metrics.