YouTube Strategist

Company And Culture

Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.

Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.

Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.

Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. 

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Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.

Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.

Who You Are

• Experience managing or programming YouTube for other digital networks. 3-5 Years of experience preferred.
• Active and plugged in to the digital content landscape.
• Experience in content creation and production is a plus.
• Analytical brain with an ability to add your own creative lens.
• Proven understanding of YouTube platform.
• Familiarity with Complex content, tone, and voice.
• Impeccable organizational skills and the need to constantly improve on and develop internal processes.
• Comfortability working in a fast paced digital landscape.
• able to work cross-functionally across varios teams with varying KPIs.
• Proficiency in Slack and email communications.
• exemplary in managing your own time.
• Positive, intuitive, and always proactiveInnately curious and a problem-solver.

What You'll Do

• Monitor performance on Complex's YouTube channel daily and work in partnership with content groups to optimize and maintain channel health.
• Collaborate with producers to strategize, develop, and execute long-form videos and shorts in order to maximize views, channel growth, monetization, and other performance goals as established by Complex.
• Provide and present weekly to bi-weekly reporting to the content teams based on professional insight as well as Complex requested data.
• Advise on SEO and optimization. Work with the content teams to craft strong titles, descriptions, and thumbnails that help videos get discovered and perform well.
• Upload videos to YouTube channel (long form and shorts), including programming ad breaks as specified by producers. Must be available for potentially last minute launches that may involve a quick turnaround.
• Troubleshoot any backend associated with existing libraries and new uploads.
• Playlists & Cross-Promotion: Organize Originals content into playlists and find ways to connect videos to boost watch time.
• Community manage as requested by content teams.
• Upload videos into JW player for .com.
• Thumbnail Testing: A/B test different thumbnails to see what works best, then share findings with the team.
• Trend Spotting: Stay on top of YouTube trends, algorithm updates, and new formats, and pass that info to the development team.
• Monetization & Copyright: Make sure Originals videos follow YouTube’s monetization rules and avoid copyright issues. Also maintaining and alerting leadership to copyright infringement of original content.
• Participate in programming conversations to help advise on best practices as well as innovate on publishing strategies.
• Partner with Complex data/analytics teams to create, strategize and monitor performance against goals that align to the larger business content on social and editorial.

What We Offer

• Best in class health, dental, and vision insurance
• Short-term/long-term disability and life insurance
• FSA Options: Health, Dependent, Commuter
• Paid Parental leave
• 401k with 4% match
• Pet Insurance
• Legal and Identity Theft Plans
• Vacation time and sick days

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.