YouTube & Demand Gen Channel Manager

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs.

Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

To be considered for this remote opportunity, you must reside and be authorized to work within the United States.

About the role:

The YouTube & Demand Gen Channel Manager will be instrumental in shaping and executing our YouTube advertising and Demand Generation strategies. In this role, you will lead market research, collaborate with creative teams to develop compelling content, and analyze campaign performance to drive customer acquisition and accelerate growth. You’ll own budget management, ensure campaigns meet rigorous ROAS KPIs, and work cross-functionally to maximize impact. Staying ahead of industry trends, you’ll continuously refine strategies to keep our campaigns innovative, high-performing, and at the forefront of digital marketing.

What you’ll be doing:

• Develop and implement comprehensive YouTube advertising strategies to increase brand visibility and drive customer acquisition.
• Develop, implement, and manage Google Demand Gen campaign strategies
• Analyze campaign performance data, generate insights, and provide actionable recommendations for continuous improvement.
• Collaborate with creative teams to produce high-quality video content and image ads that resonate with target audiences.
• Conduct market research to identify trends, competitor strategies, and audience preferences to inform campaign development.
• Coordinate with cross-functional teams, including product marketing, data analytics, and advertising partners to ensure alignment on objectives and messaging.
• Monitor and manage advertising budgets, ensuring effective allocation of resources to maximize ROAS.
• Stay up-to-date with industry trends, best practices, and emerging technologies related to YouTube and Demand Gen advertising.
• Support our business during key holiday periods when we run major promotions. Availability to work during these peak times is a must.

Skills & Qualifications:

• Bachelor's degree required.
• 2+ years of experience managing YouTube advertising campaigns, including strategy, execution, and optimization.
• 1+ years of experience managing Demand Gen (formerly Discovery) campaigns with a focus on performance marketing.
• Experience in eCommerce or retail, with a strong understanding of customer acquisition, conversion funnels, and online shopping behavior (preferred).
• Proven ability to manage budgets and achieve ROAS and CPA targets.
• Experience collaborating with remote teams across marketing, creative, and analytics functions.
• Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven decisions.
• Excellent communication and storytelling skills to present insights and campaign results to stakeholders.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
• Knowledge of industry trends, emerging ad formats, and best practices in YouTube and Demand Gen advertising.

What We Offer (subject to eligibility requirements):

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• “Take what you need” PTO
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!

If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $66,500-$85,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at [email protected]

Resident is a privately-held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN.  Learn more at: https://www.residenthome.com

Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.

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