The Yield and Analytics Specialist will play a critical role in the Managed Service Trading team by providing in-depth analysis of advertising and media trading performance, developing strategies to optimize yield, and supporting overall trading operations. The ideal candidate will have a strong background in quantitative analysis, advertising, media trading, and data-driven decision-making.
Key Responsibilities:
Performance Analysis:
- Analyze advertising and media trading performance and yield metrics across various platforms and channels.
- Develop and maintain comprehensive performance reports and dashboards.
- Identify trends, anomalies, and opportunities for yield optimization.
Data Management and Analysis:
- Collect, clean, and manage large datasets from multiple sources.
- Use statistical and machine learning techniques to analyze data and generate actionable insights.
- Ensure data accuracy and integrity in all analyses and reports.
Strategy Development:
- Collaborate with trading, sales, and technology teams to develop and refine media trading strategies.
- Use quantitative methods to test and validate new trading strategies.
- Provide recommendations for improving trading algorithms and models.
Risk Management:
- Monitor and assess risk exposure across media trading portfolios.
- Develop and implement risk mitigation strategies.
- Provide regular updates on risk metrics and potential impacts to the trading team.
Collaboration and Communication:
- Work closely with traders, analysts, and other stakeholders to understand their analytical needs.
- Present findings and recommendations to senior management and stakeholders.
- Collaborate on cross-functional projects and initiatives.
Continuous Improvement:
- Stay updated on industry trends, best practices, and technological advancements.
- Continuously seek ways to improve processes, tools, and techniques used in yield and analytics.
Qualifications:
- 2+ years of experience in a quantitative analysis role, preferably in advertising or media trading.
- Strong proficiency in data analysis tools and programming languages such as Python, R, SQL, and Excel.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of advertising platforms, media trading strategies, and risk management principles.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Strong communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications:
- Experience with programmatic advertising and digital media trading strategies.
- Familiarity with audience segmentation and targeting techniques.
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
