The Programmatic Analyst will play a critical role in the D/Cipher team by providing
in-depth analysis of advertising and media trading performance, developing
strategies to optimize yield, and supporting overall trading operations. The
ideal candidate will have a strong background in quantitative analysis,
advertising, media trading, and data-driven decision-making.
Key Responsibilities
Performance Analysis:
- Analyze advertising and media trading performance across various
platforms and channels.
- Develop and maintain comprehensive performance reports and
dashboards.
- Identify trends, anomalies, and opportunities for yield optimization.
Data Management and Analysis:
- Collect, clean, and manage large datasets from multiple sources.
- Use statistical and machine learning techniques to analyze data and
generate actionable insights.
- Ensure data accuracy and integrity in all analyses and reports.
Strategy Development:
- Collaborate with trading, sales, and technology teams to develop and
refine media trading strategies.
- Use quantitative methods to test and validate new trading strategies.
- Provide recommendations for improving trading algorithms and
models.
Collaboration and Communication:
- Work closely with traders, analysts, and other stakeholders to
understand their analytical needs.
- Present findings and recommendations to senior management and
stakeholders.
Collaborate on cross-functional projects and initiatives.
Required Experience:
- 2-4 years of experience in a quantitative analysis role
- 2-4 years of experience in advertising
- Strong proficiency in data analysis tools and programming languages
such as Python, R, SQL, and Excel.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Knowledge of advertising platforms and media trading strategies
- Excellent analytical, problem-solving, and critical-thinking skills.
- Strong communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced
environment.
Preferred Qualifications:
- Experience with programmatic advertising and digital media trading
strategies.
Top Skills
What the Team is Saying
What We Do
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
Gallery
Dotdash Meredith Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
