Writer (Digital & Performance-Driven Content)/ 1 Yr Contract

Posted 8 Days Ago
Be an Early Applicant
Pakistan
Senior level
Software
The Role
The role as a Writer involves creating conversion-driven content across digital channels, from long-form articles to short-form copy for marketing campaigns. The writer will utilize AI tools, analyze performance metrics, and optimize messaging according to various copywriting frameworks to drive user engagement and action.
Summary Generated by Built In

About Us

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands through its offerings.

Having pioneered a successful blueprint for disrupting the telco space in Singapore, Circles has since launched its own digital telco, Circles.Life, in Singapore, Taiwan and Australia. Circles has also partnered with other telco operators to launch digital services, enabling our partners to accelerate growth and capture market share within a short period of time.

Today, Circles is partnering with operators in 14 countries to deliver delightful digital experiences to millions of people through our businesses.

We are backed by global investors such as Sequoia, Warburg Pincus, EDBI and Founders Fund – renowned backers of industry-shaking innovators.


About This Role

We’re looking for a mid-weight writer who understands the power of words in digital channels and can craft compelling content that drives conversions. This role requires someone who can seamlessly switch between long-form (blogs, guides) and short-form (CRM, social, ads) while using copywriting frameworks and AI tools to enhance efficiency and impact.

What You’ll Do:

  • Develop high-performing, conversion-driven content across digital channels, ensuring messaging aligns with brand strategy and business goals.
  • Apply proven copywriting formulas such as AIDA, PAS, and the 4Cs to optimize messaging for different touchpoints.
  • Write long-form content (blogs, guides) optimized for engagement, SEO, and thought leadership.
  • Craft persuasive short-form copy for CRM, social, and marketing campaigns that drive user action.
  • Use AI-powered writing and editing tools to enhance efficiency, research, and content optimization.
  • Analyze performance metrics, conduct A/B testing, and iterate on copy to improve engagement and conversion rates.
  • Conduct research and apply cultural nuance to ensure content resonates with different target audiences.

What We’re Looking For:

  • 5+ years of experience in digital copywriting, preferably in performance marketing, CRM, or editorial roles.
  • Strong understanding of conversion metrics and the ability to create content that drives action.
  • Proficiency in copywriting frameworks such as AIDA, PAS, 4Cs, and storytelling techniques for marketing.
  • Experience using AI-powered writing tools (e.g., ChatGPT, Jasper) to enhance content quality and efficiency.
  • Experience adapting content strategies for different audiences and markets.
  • A sharp eye for detail and a knack for storytelling.
  • Familiarity with A/B testing, SEO best practices, and digital content trends.
  • Ability to work in a fast-paced environment and manage multiple projects.


To all recruitment agencies: Circles.Life will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles.Life employees or any other company location. Circles.Life will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.

Circles.Life is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

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The Company
1,170 Employees
On-site Workplace
Year Founded: 2014

What We Do

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, empowering telco operators launch and operate successful digital brands. Today, Circles is partnering operators in 14 countries with the mission to deliver delightful digital experiences to millions of people through our businesses. With Circles.Life, our digital lifestyle brand, we empower and delight customers across the world by offering digital experiences that go beyond traditional telco services. With Circles X, our digital telco technology empowers operators to launch digital telco brands from anywhere in the world. Built for operators by an operator, Circles X powers both Circles.Life and our partner operators’ digital telco brands. Circles is backed by global investors such as Sequoia, Warburg Pincus, EDBI and Founders Fund – renowned institutions with a track record of backing industry-shaking innovators. To learn more, visit www.circles.co.

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