Web2Web Expert

About Kovalee

Founded in 2020, Kovalee is transforming the mobile industry with a bold vision: empowering app creators to make their app the #1 in their field, regardless of resources. Using proprietary technology and expertise in user acquisition, app store optimization, product enhancement, and monetization, Kovalee allows developers to focus on their craft while we drive their apps’ growth. Apps like Bend, PepTalk, and ParrotPal stand as testaments to our success, reaching the top of their categories.

Recognized as one of the fastest-growing startups of 2024 by Sifted, Kovalee is powered by a diverse, global team of 30+ professionals from 15+ nationalities, united by a shared ambition: to reshape the mobile app industry.

With over 10 successful mobile apps generating millions in revenue, Kovalee is thriving in the mobile space. However, we’ve yet to tap into user acquisition through web funnels—this is where you come in. You'll design and execute innovative web funnel strategies, attracting users to subscribe to our mobile apps.

What you'll work on

• Develop and implement the web funnel strategy for Kovalee, aligning with our broader user acquisition and revenue goals.
• Launch, optimize, and scale web campaigns to drive high-quality traffic and subscriptions.
• Build effective web-to-app tracking systems to measure performance and ensure seamless user journeys.
• Identify and execute network-specific growth hacks and innovative strategies to outperform the competition.

Requirements

• You have at least 3 years of experience in user acquisition via web funnels for mobile apps or mobile games.
• You have successfully implemented web funnel strategies for mobile apps.
• You master web-to-app tracking.
• You're an expert in Facebook ads, Google Ads, and other web ad networks.
• You're the smart UA person who knows the tricks on each network.

What we value

At Kovalee, our principles guide how we work, collaborate, and grow as a team. Here’s what we stand for:

Direct and Transparent Communication: Open, honest communication builds trust, allowing us to share our progress, challenges, and when we need help, fostering a supportive environment.

Striving for Excellence: Excellence isn’t about perfection—it’s about consistently refusing to settle for mediocrity. We take pride in delivering work we are truly proud of, embodying an attitude of care and commitment in everything we do.

Ownership Mentality: At Kovalee, we take responsibility and seek solutions, not excuses. We value creativity, curiosity, and proactivity, and our integrity and drive enable us to achieve remarkable outcomes while enjoying the trust and flexibility we are given.

Being a Great Teammate: Reliability and respect are at the heart of our teamwork. We empower each other with critical thinking and a positive attitude, ensuring that we move forward together and create a culture of mutual support.

Test, Learn, Improve: Experimentation is in our DNA. We stay open to new ideas, test them rapidly, and analyze the results to learn and refine. By embracing this iterative approach, we constantly improve and push boundaries.

Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our must don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

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