Web Content Specialist

Job Title

Web Content Specialist

Agency

Texas A&M Agrilife Research

Department

Marketing and Communications

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

The Web Content Specialist focuses on creating and optimizing written content across our key brand websites to ensure sites align with marketing and communications goals. This position champions concise and engaging messaging that aligns the voice and tone of our brand, while also optimizing information architecture and design best practices. This position collaborates closely with UX researchers, policy coordinators, and department stakeholders to ensure websites are both user-friendly and effective in achieving unit objectives.

Responsibilities:

Content Development

• Create engaging and narrative-driven content that resonates with target audiences and supports brand storytelling.

• Develop unique and creative content concepts that enhance the overall user experience and drive emotional connections with users.

• Craft compelling calls-to-action (CTAs) that guide users toward desired actions.

• Conduct content audits to identify gaps and opportunities for improvement.

• Review, edit, and optimize existing website content to make it more persuasive and marketing-focused.

• Rewrite content to align with the department's goals, ensuring messaging is clear, compelling, and action-driven.

Content Research and Improvement

• Collaborate with UX researchers to understand user behavior and preferences, integrating insights into content updates.

• Monitor and analyze website performance metrics to measure the effectiveness of content changes.

• Stay up-to-date with industry trends and best practices in digital marketing, UX design, and content optimization.

Web Governance and Quality Assurance

• Work with best practice policy coordinators to ensure that website content adheres to organizational standards and compliance guidelines.

• Develop and implement content strategies that align with marketing campaigns and department initiatives.

Interdepartmental Collaboration and Stakeholder Communication

• Brainstorm and pitch creative content ideas that enhance website engagement and support marketing objectives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field or equivalent combination of education and experience.

• 2 years of related experience.

Required Knowledge, Skills, and Abilities:

• Proven experience in digital content writing, copywriting, or content marketing.

• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams.

• Proficiency in using content management systems (CMS) and web analytics tools.

• Strong writing and editing skills with attention to detail, preferably experience in persuasive copywriting.

• Experience with SEO and digital marketing principles, preferably experience in web content strategy.

• Proficiency in content management systems and web technologies.

• Excellent interpersonal and communication skills.

• Knowledge/Awareness of WCAG accessibility standards.

• Ability to multi-task and work cooperatively with others.

• A strong background in persuasive copywriting.

Instructions to Applicants: Include a Cover letter, Resume and References with the Application.

Note:  Full-time remote work is not available for this position. However, partially remote work may be available, pending employee eligibility requirements are met in accordance with AgriLife Alternate Work Location Procedures

Salary: Pay Grade 9

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.