RESPONSIBILITIES
Reporting to the Programmes and Platforms Director, this person will be responsible for owning the data strategy for Web Analytics and global market engagement along with dependent infrastructure and process to ensure we have a consistent framework that provides accurate insights into Paid Media and Onsite performance. This remit runs parallel to our data strategy for Media Investment, Media Performance and Tag Management. Specific duties include:
- Owning data strategy for Web Analytics globally across several Brands and Markets
- Managing relationship with Clients and Agency Brand Leads on client data strategy
- Managing dependent data infrastructure and ad technology solutions
- Project management of web analytics initiatives and dependent programs
- Senior level stakeholder and market engagement across EMEA, AMER and APAC
- Drive product and process improvements that allow us to scale solutions globally
THE OPPORTUNITY
As part of the Decision Science team, this role will provide the following opportunities:
- Work directly with one of the worlds largest global advertisers
- Be the global lead on managing the foundations for data strategy, infrastructure, and ad technology solutions that underpin our insights and analytics
- Consult on data quality and compliance across all media investment and media performance data
- Own all market engagement across EMEA, AMER and APAC
We help our clients use data from digital channels to turn critical audience insights into action and move our clients’ businesses forward. Our Digital Marketing services include Paid Search, Programmatic, Paid Social, Search Engine Optimization (SEO), Advanced Behavioural Targeting, Mobile Marketing, eCommerce search optimization, among many others.
About the Agency:
Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.
The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.
We have built a variety of innovative product and specialist service solutions for clients and agency partners.
We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.
Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London, Singapore, Gurgaon, Bangalore, and Hyderabad.
The EMEA team is responsible for global and regional client relationships led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Top Skills
What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences.
We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards.
We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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