Web Analytics Manager

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Digital Analytics Manager on the Digital Analytics team in the Advanced Analytics Department. Digital Analytics is the team that collects, analyzes, and reports key metrics providing recommendations that drive performance on our digital storefronts such as ChoiceHotels.com and the Choice Hotels App. As a key member of the Digital Analytics team, you will play an integral role in driving digital growth at Choice Hotels, ensuring our guests have a simple and exceptional booking experience while delivering meaningful revenue impact for the business.

Are you a problem solver? Do you enjoy discovering and implementing innovative ideas that directly drive measurable performance and revenue growth? Are you savvy in the digital/e-commerce world? Do you like using data to “look under the hood” and help stakeholders understand how their products are performing? We invite you to apply today for our Digital Analytics Manager role today and #MakeItYourChoice.

Your Responsibilities

Data Analysis and Reporting

• Analyze digital performance data using Adobe Analytics to uncover insights and trends that drive business decisions.
• Create and maintain dashboards and reports to track key performance indicators for e-commerce, digital marketing, IT, and loyalty.
• Provide actionable insights to drive guest acquisition, retention, and revenue growth across digital channels.

Testing, Optimization, and Personalization

• Support and help understand A/B and multivariate testing strategies aimed at improving user engagement, conversion rates, and overall digital experience.
• Partner with digital product owners and UX teams to deliver test ideation and areas of opportunity based on data-backed insights.

Implementation, Governance, and Collaboration

• Utilize Adobe Launch/Tags for efficient tag management across digital properties.
• Collaborate with developers to ensure accurate and consistent tracking across web and mobile platforms.
• Define and maintain data governance standards for the digital analytics ecosystem.
• Ensure data accuracy and integrity through rigorous QA processes for analytics and tracking implementations.

Guest Journey and Experience Insights

• Identify and resolve friction points in the digital booking journey, enhancing the experience for Choice Hotels' guests.
• Conduct funnel analysis and recommend strategies to optimize conversion paths.
• Track and analyze the performance of digital marketing campaigns, providing insights to optimize future initiatives.

Leadership and Innovation

• Collaborate with team members internally and externally to foster a culture of learning and continuous improvement.
• Lead stakeholder training sessions to enhance proficiency in analytics tools and methodologies.
• Keep up to date with emerging analytics technologies and methodologies to ensure Choice Hotels remains at the forefront of digital analytics innovation.

Your Experience, Skills & Competencies  

• Bachelor’s degree or relevant experience required. Ideal fields of study include Business Analytics and Management, Statistics, Data Science and/or Computer Science or Information Systems.
• At least 5+ years’ experience in fields such as Digital Marketing, Web Analytics, A/B Testing, Business Intelligence and/or E-Commerce
• Proficient in Microsoft Outlook, Excel and PowerPoint
• Proficient in tools such as Adobe Analytics (including report suite implementation and configuration), Adobe Target, Adobe Launch/Tags (JavaScript experience preferred), Quantum Metric, Google Analytics, data visualization platforms (e.g., Tableau, Power BI), with additional experience in SQL being a plus.
• Strong problem-solving skills with the ability to identify issues, develop solutions, and implement data-driven strategies.
• Technical proficiency with a solid understanding of tag management and implementation.
• A strategic and analytical mindset, capable of interpreting complex data sets and translating them into insights.
• Proven ability to collaborate across teams, mentor colleagues, and communicate insights effectively to both technical and non-technical stakeholders.

Your Team   

This is an individual contributor role that will report to the Director, Digital Analytics. You will have 2 peer teammates and collaborate with cross functional departments on a regular basis.

Your Work Location

As our Digital Analytics Manager, you will be based in our beautiful, state-of-the-art technology hub in Scottsdale, AZ. In October 2021, Choice opened a newly constructed world class technology center.

Salary Range

The salary range for this position is $113,000 to $130,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP)

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

About Choice Hotels Financial Performance

Please click here to review the highlights of our latest financial results.

*** PLEASE NOTE: This role is not eligible for sponsorship ***

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.