VS Division Trade Marketer

Valeo is a tech global company, designing breakthrough solutions to reinvent the mobility. We are an automotive supplier partner to automakers and new mobility actors worldwide. Our vision? Invent a greener and more secured mobility, thanks to solutions focusing on intuitive driving and reducing CO2 emissions. We are leader on our businesses, and recognized as one of the largest global innovative companies.

Champion for structural market analysis :

• Manage Market Studies : Information gathering by sales team / External research projects / customer survey

• Market quantification and Competition analysis, including market watch and research if necessary

• Regularly updates the crosslists for given perimeter

Contribute to the implementation of the distribution strategy for the allocated perimeter:

• Analysis and follow up of Customer development plans (CDPs)

• Marketing contributor to the preparation of the sales budget and yearly listings

• Monthly sales analysis, report and follow-up

• Corrective Action Plans (CAP) draft

Responsible for promotion, communication services and sales animation activities related to product lines:

• Efficient use of a delegated marketing-costs budget

• Promotions design and follow-up:

  • Prepare / Review promotion calendar on an annual / quarter basis

  • Prepare cost/benefit analysis and KPI’s for all promotions

  • Use CHLOE to manage and monitor price increase implementation / promotion launch

• Coordination of local deployment with trainers/Sales force, detection of synergies between areas

• Definition and follow up of key customers, and according tailor made marketing plans if any

• Look after communication (media, convents, open houses) trainings and factory visits

Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests :

• Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales

• Visit clients and prospects on a regular base, incidentally alone

• Give support for product-technical questions to customers and customer service

• Customer Complaints (root cause/solution)

Partner of product marketing regarding pricing approach:

• Contribution to the yearly price list exercise

• Formulate range and pricing needs, based on market developments and competition analysis

• Keep the pricing and information info-Bulletin up to date

Give the marketing input for given perimeter to the monthly demand planning exercise:

Draw up of monthly forecasts for procurement

Contribution to product lifecycle meeting

Job:

Aftermarket Trade Marketer

Organization:

IAM Division

Schedule:

Full time

Employee Status:

Regular

Job Type:

Permanent contract

Job Posting Date:

2024-02-13

Join Us !
Being part of our team, you will join:
- one of the largest global innovative companies, with more than 20,000 engineers working in Research & Development
- a multi-cultural environment that values diversity and international collaboration
- more than 100,000 colleagues in 31 countries... which make a lot of opportunity for career growth
- a business highly committed to limiting the environmental impact if its activities and ranked by Corporate Knights as the number one company in the automotive sector in terms of sustainable development
More information on Valeo: https://www.valeo.com