VP, Strategy (Market Access Marketing)

About Avalere Health

Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Our 1,500+ experts combine their knowledge and expertise across our core disciplines — Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen.

Avalere Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.

We live and breathe our five values in everything we do: We are authentic. We act with integrity. We value difference. We play for the team. We enjoy the journey. At Avalere Health, we imagine a healthier world and create the connections to make it happen. 

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role: As VP, Strategy - Market Access Marketing, you are critical in leading our strategy partnerships with our market access marketing clients as well as helping to grow our internal strategy team. As a key member of our cross-discipline market access marketing offer, this role seeks a strategy leader who is deeply hands-on, balancing the macro picture with the micro details.

What you'll do

• Advise, guide, and develop comprehensive market access strategy to support pipeline and inline assets in maximizing and communicating brand value
• Lead and perform the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
• Lead and develop market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
• Lead the ideation and execution of market access marketing solutions, tactics, and activations that amplify brand performance
• Lead and facilitate workshops, training meetings, launch meetings, and other key events on behalf of market access marketing clients
• Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
• Grow and contribute to the growth of the market access marketing offer by leading the strategy for RFPs, identifying organic growth, and supporting the sourcing of new business development opportunities
• Lead collaboratively with account, medical, and creative partners on the delivery of market access marketing strategy
• Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market access stakeholder attitudes, behavior, and perceptions
• Identify external partners for collaboration and consultation as needed
• Support leadership with growing the internal strategy team and cultivating strong talent
• Be flexible with travel up to 20-30% of time as needed 

About You

• Bachelor's degree in related field; Master’s degree preferred (public health, public policy, marketing, communications, business administration)
• 12+ years strategic planning or marketing experience, preferably in a market access, payer marketing, or managed markets agency environment
• Experience with leading strategy for market access marketing, including pre-launch, launch, mature, and portfolio brands
• Thrives in a fast-paced, entrepreneurial, and cross-discipline environment with a proactive mindset
• Highly skilled as an interdisciplinary thinker and curious strategist
• Seamlessly skillful in balancing both collaborative work and independent work
• Proven track record in leading and inspiring teams as well as upholding the organization’s culture
• Crisp and persuasive communications skills, both written and verbal
• Highly adept at compelling storytelling and paving the path to brilliant creative
• Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
• Exceptional and reliable organizational skills

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits. 

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.