VP, Sponsorships

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.  

The Role

AXS is seeking a VP of Sponsorships to join our team in Los Angeles, CA. The VP of Sponsorships will lead brand and partner activations, oversee account management, and handle revenue recognition. Reporting to the SVP of Sponsorships, the incumbent will collaborate with Global Sales, Product, Engineering, Data, and Marketing teams. This role will also develop and lead sales operations processes, policies, and best practices, with extensive experience working with Sales teams, clients, Product, and Technical Implementation teams.

What Will You Do?

• Be the primary point of contact for AEG Global Partnerships (Sales) Executive leadership
• Develop and lead the overall sales strategy in collaboration with AEG Global Partnerships and cross-functional executive technical teams
• Oversee the execution and fulfillment of sponsorship campaigns, managing and guiding a team of Managers
• Lead the creation and refinement of high-level sales materials, including product catalogs, pitch decks, case studies, and rate cards
• Establish and optimize pricing strategies to meet revenue margins and ensure the achievement of revenue targets
• Partner with Legal to develop term sheets, draft, and manage contracts, ensuring all legal and compliance requirements are met
• Lead the development and continuous optimization of sales operations processes and policies
• Evaluate and onboard new advertising technology partners to ensure alignment with organizational goals
• Contribute to annual budget planning and P&L management, providing strategic insights and financial oversight
• Oversee ad operations and manage all technical advertising integrations across platforms
• Lead brand activations on AXS and third-party platforms including web, mobile, app, socials, email, and audience. Coordinate the execution of brand activations with product, development and content teams. Accountable for the successful execution of brand and partner activations on AXS platforms. Ensure the successful execution of brand and partner activations across AXS platforms, maintaining accountability for performance
• Collaborate with Finance and Sales teams to keep campaigns on budget and meet revenue targets, supporting Finance with revenue reporting and month-end accounting processes
• Standardize and oversee strategic post-campaign analysis and reporting, translating campaign metrics and audience data into actionable insights
• Develop and showcase impactful case studies to highlight successful initiatives and drive future opportunities

What Will You Bring?

• 10+ years’ experience leading sales operations for digital marketing campaigns and technical integrations
• 10+ years’ experience working with sales teams on all aspects of campaign pitches and execution
• 10+ years of extensive experience in digital media platforms and technologies
• 10+ years’ experience leading sales operations or marketing teams
• Thought leadership on sponsorship strategy, product development, sales materials, asset pricing, and achieving revenue goals
• Ability to think strategically about sales goals, client needs, media packaging, technical product integrations, budget management and KPI benchmarks
• Experience with contract management, term sheets, and partnering with Legal teams to draft contracts
• Proven track record of building and leading teams
• Experience partnering with technical teams such as Product, Engineering and Product Managment to develop sponsorship digital integrations and activations
• Proven track record of creating and improving processes and protocols to improve business operations
• Budget creation and management skills
• Knowledge of data privacy as it pertains to marketing and digital media
• Excellent communication and presentation skills
• Comprehensive knowledge of digital media platforms, technologies, multi-channel campaigns and attribution metrics

Bonus points if You Have

• Experience in live entertainment
• Experience with technical product integrations

Pay Scale: $164,068 - $196,000.00

What’s in it for You?

• Extraordinary People – we’re not kidding!
• Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
• Opportunities for learning and leveling up through training and education reimbursement.

More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan).

Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. 

To learn more about our culture and values, visit: https://solutions.axs.com/careers/

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We’re an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status. 

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.

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