VP of Social Media

Posted 3 Days Ago
Be an Early Applicant
Nashville, TN
Senior level
Digital Media
The Role
The VP of Social Media will drive the social media strategy, audience growth, and engagement while managing a high-performing team and collaborating with multiple departments.
Summary Generated by Built In

The Daily Wire is seeking a driven, collaborative professional to join us as Vice President of Social Media. The Vice President of Social Media will lead the strategic vision, development, and execution of our social media strategy across all platforms. This leader will drive audience growth, engagement, and brand awareness by collaborating with podcast talent, production, and marketing teams to craft innovative social storytelling and build vibrant communities around our shows and personalities

Primary Responsibilities

  • Develop and optimize a comprehensive, data-driven social media strategy—set clear KPIs, monitor performance dashboards, and pivot tactics to maximize ROI
  • Provide ongoing coaching and support to podcast hosts and show teams on platform best practices, content ideation, and personal branding
  • Manage daily social publishing workflow—schedule posts, moderate communities, and drive active audience engagement
  • Drive audience growth through organic community-building initiatives and targeted paid campaigns
  • Oversee creative production—coordinate with video, design, and editorial teams to deliver platform-tailored videos, graphics, and audio clips
  • Lead ideation sessions for breakthrough social-first campaigns that leverage emerging features and trends
  • Analyze performance metrics and social listening insights—synthesize findings into actionable recommendations for stakeholders
  • Collaborate cross-functionally with marketing, content, ad sales, and external platform partners (e.g., Meta, YouTube, TikTok, X) on integrated promotions
  • Recruit, mentor, and manage a high-performing social media team—define roles, set objectives, and foster a creative, results-driven culture
  • Establish and maintain scalable workflows and content calendars to ensure consistency and quality across all channels
  • Support product launches, live events, and ad hoc brand initiatives, plus other duties as assigned by leadership

Experience & Requirement

  • 8-10 years of experience in communications, marketing, digital media, or related field or equivalent experience
  • Visionary leadership and ability to connect social execution to business goals
  • Strong executive presence with outstanding communication skills
  • Highly collaborative and politically savvy; able to navigate a matrixed organization
  • Deep understanding of content strategy, short-form video, virality, and cultural trends
  • Data-informed decision-maker who embraces analytics, insights, and optimization
  • Ability to mentor, inspire, and retain high-performing talent
  • Crisis and reputation management experience on social platforms
  • Strategic thinker with the ability to execute in fast-paced, high-growth environments
  • Fluent in brand storytelling and creative development
  • Passion for media, podcasting, politics, or cultural commentary a strong plus
  • Proficient in managing integrations via APIs, webhooks, and tag managers
  • Analytical mindset with experience working with reporting tools (e.g., Looker, Tableau, or Power BI)

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire

Daily Wire Facebook

Daily Wire YouTube

Daily Wire X

PragerU


Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

CALIFORNIA APPLICANT PRIVACY NOTICE

Top Skills

APIs
Looker
Power BI
Tableau
Tag Managers
Webhooks
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The Company
HQ: Nashville, TN
143 Employees
On-site Workplace
Year Founded: 2015

What We Do

Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes.

And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends.

When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.

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