VP, Product Marketing

Posted 12 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
Senior level
Software
At Posit, we believe in putting the power of data science tools in the hands of everyone.
The Role
The Vice President of Product Marketing will lead all initiatives related to product positioning, messaging, GTM strategy, and competitive analysis. This role involves building and managing a marketing team, crafting compelling marketing content, enabling sales, driving awareness of the company’s data solutions, and collaborating with multiple departments to ensure alignment and effective communication.
Summary Generated by Built In

We’re a fast growing company with a goal of making a lasting and meaningful contribution in the world. Our mission is to provide the most widely used open source software and enterprise-ready professional products for data science and technical communication. Our tools further the cause of equipping everyone, regardless of economic means, to participate in a global economy that increasingly rewards data literacy.

With millions of open source users and thousands of commercial customers, we are now hiring a Product Marketing leader to help us tell our story and to drive our growth as we build a 100-year company. 

As Vice President, Product Marketing, you will be responsible for the strategic direction and execution of all Product Marketing initiatives. This includes positioning, messaging, go-to-market (GTM) strategy, competitive analysis, and enablement across the organization. You will work closely with Sales, Product Management, and Customer Success teams to craft compelling narratives that resonate with technical and business personas alike.

What you'll own:

  • Build Product Marketing: Create a team committed to supporting our growth in the market where we already serve thousands of customers globally across major verticals such as Life Sciences, Healthcare, Finance, Banking, Insurance, and Public Sector.
    • 1,900+ enterprise customers, many in partnership with Databricks, Snowflake, AWS, and other cloud platforms, including 57 of the Fortune 100. 
    • 10,000+ cloud customers.
  • Develop Product Positioning & Messaging: Define and refine product positioning that differentiates our solutions in the data analytics and data science space. Craft messaging that resonates with our target audiences across our top industry segments.
  • Lead GTM Strategy & Execution: Align with Sales, Marketing, and Product Management to expand awareness through clear positioning and support pipeline growth. Gain insights and drive improvements on how positioning, messaging, segmentation, and enablement impact marketing and sales performance, measured by win rates, deal cycle time, and average deal size.
  • Drive Awareness, Adoption, and Excitement of Posit’s “Code First” &  “Open Source” Approach: Help foster and empower a community of data scientists, analysts, and developers to adopt our tools and solve some of their most challenging problems with cutting edge advanced analytics and machine learning solutions. 
  • Support Sales Enablement: Create and deliver content and training to empower the Marketing, Sales, Customer Success, and Partner teams with effective tools, resources, and value-based narratives that enable them to engage prospects and customers more effectively. 
  • Create Compelling Content: Lead the development of high-quality marketing assets, including white papers, case studies, demo videos, blogs, and more to engage target personas and support the buyer's journey.
  • Lead Competitive Intelligence: Conduct market research and analysis to understand evolving trends, the competitive landscape, and customer needs. Help channel these insights to guide product and marketing strategies, ensuring we address customer challenges effectively.
  • Collaborate Cross-Functionally: Act as a bridge between Product, Marketing, Sales, and Customer Success teams, ensuring alignment and clear communication across all functions.
  • Drive Operational Excellence: Set team strategy, budget, hiring plans, goals, and KPIs to build and measure team performance.
  • Lead with Clarity: Build, mentor, and manage a high-performing Product Marketing team, fostering collaboration, innovation and a culture of continuous improvement.

What you bring:

  • Demonstrable track record in Product Marketing, with experience in driving growth for B2B software. 
  • Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable).
  • Experience with open-source software and/or developer tools (highly desirable).
  • Successful history of leading product launches and executing go-to-market (GTM) strategies that drive revenue.
  • Expertise in GTM strategies, particularly with technology and implementation partners (highly desirable).
  • Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences.
  • Strong operational and project management abilities, adept at leading cross-functional teams and handling complex initiatives.
  • Excellent communication and collaboration skills, with the ability to influence stakeholders across various functions.
  • Proven ability to build, lead, and mentor high-performance teams.
Working at Posit:
  • We welcome all talented colleagues and are committed to a culture that represents diversity in all its forms.
  • We prioritize giving ourselves “focus time” to get deep work done. We minimize meetings and attempt to operate asynchronously.
  • We are a learning organization and take mentorship and career growth seriously. We hope to learn from you and we anticipate that you will also deepen your skills, influence, and leadership as a result of working at Posit.
  • We operate under a unique sustainable business model: We have over 50% of our engineering dedicated to creating free and open source software.  We are profitable and we plan to be around decades from now.
  • Posit is a Public Benefit Corporation (PBC) and a Certified B Corporation®, which means our open-source mission is codified into our charter. As a result, our corporate decisions balance the community's interests, customers, employees, and shareholders. Hear more about why we think this matters here.

Notable:We offer competitive compensation with extensive human-first, people-focused benefits to prioritize your personal and financial well-being.

  • 100% of medical, dental, and vision insurance premiums are covered for employees and their families! Fertility and gender-affirming healthcare is included in all of our plans.
  • Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt in to our insurance plans, including Ginger for teen family members.
  • Posit's gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.
  • All full-time employees are eligible for 401k enrollment starting on day one.
    • After six months of employment, Posit provides a substantial yearly match to employee 401K contributions.
  • An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.
  • We are a 100% distributed team. You are also welcome to come into our Boston office. 
    • We offer a $400 monthly reimbursement for coworking space rental if you prefer to work away from home. 
  • Our Lifestyle Savings Account offers an initial deposit of $1800 and then an additional quarterly stipend of $375 to cover the costs of professional development, wellness, financial health, charitable giving, and remote work support.
  • We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.

Are you excited about this role but not sure if your experience aligns with every qualification in the job description? That’s okay. We know multiple perspectives are essential for a thriving organization and we'd still love to hear from you! 

Posit is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, cultures, genders, experiences, abilities, and perspectives to apply. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, or length of time spent unemployed.

Posit Software, PBC participates in the federal E-Verify program, which confirms employment authorization of newly hired U.S. based employees. E-Verify is not used as a tool to pre-screen candidates and is only initiated upon hire.

E-Verify Participation Notice (English/Spanish)

Right to Work Notice (English/Spanish)

#LI-REMOTE


The Company
HQ: Boston, MA
327 Employees
Remote Workplace
Year Founded: 2009

What We Do

At Posit, our goal is to make data science more open, intuitive, accessible, and collaborative. We provide tools that make it easy for individuals, teams, and enterprises to leverage powerful analytics and gain the insights they need to make a lasting impact.

We create free & open-source tools for R & Python that are freely available to anyone. Our professional software equips individuals and teams to develop and share their work at scale.

Working at Posit:

We've always been a remote-first company and offer competitive compensation with extensive human-first, people-focused benefits to prioritize employees' personal and financial well-being.

- 100% of medical, dental, and vision insurance premiums are covered for employees and their families. Fertility and gender-affirming healthcare is included in all of our plans.

- Supplemental mental health and wellness benefits are available via Ginger even if you don’t opt into our insurance plans, including Ginger for teen family members.

- Posit’s gender-neutral paid parental leave policy covers all new parents, including foster and adoptive parents.

- Our 401k matches up to 50% of the maximum employee contribution after six months.

- An annual profit-sharing bonus for employees recognizes our team’s contributions to company performance across the year.

- We are a 100% distributed team. You are also welcome to come into our Seattle or Boston offices.

- Our remote office allowance includes:
- $1000 home office allowance plus an additional $800 for equipment
- Up to $400 monthly reimbursement for coworking space rental

- We provide a flexible environment with a generous vacation policy that encourages a minimum of four weeks PTO per year plus 13 paid company holidays.

Why Work With Us

Join a team working to make great software that helps people understand data and make better decisions. If you're kind, humble, and curious — you belong here. The best work happens when employees are well-supported. We want you to feel safe bringing your whole self to work.

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