As VP of Media, you will be responsible for leading and executing our media strategy across key client accounts. With over 10 years of diverse media experience and a strong focus on digital, the ideal candidate will have a proven track record of managing and developing high-performing teams of 10+ professionals. This role demands a confident and decisive leader who can communicate effectively in client-facing settings while driving strategy, planning, and recommendations informed by data-driven insights. Your leadership will be integral to shaping and optimizing media strategies that deliver measurable results for our client.
You Will:
- Lead and mentor a hybrid team (both in-person and remote).
- Oversee client relationships, ensuring alignment with marketing goals and budgets.
- Manage omni-channel campaigns and collaborate with social, creative, and other media teams.
- Drive performance media strategies, optimization, and ensure clients meet their KPIs.
- Attend regular client meetings.
- Act as a strategic advisor for the client, guiding them through the media planning process.
- Work closely with internal and external stakeholders to ensure smooth execution.
- Partner with Strategy, Creative, Marketing Science and Client Services leads throughout the organization
- Support Marketing and Media Managers in reporting templates, management and presentations to clients.
- Be responsible for pulling and delivering accurate data in initial analyses.
- Provide insight into campaign analysis and optimization.
- Research and prepare new information for paid media plans, RFPs, and presentations.
- Evaluate, build and maintain relationships in the display and emerging media community.
- Stay up-to-date on and advise the Marketing and Media groups on the latest trends in interactive marketing / media and developments.
- collaborating with cross-functional teams, including social leads, creatives, and account managers.
You Have:
- MUST HAVE: auto industry and agency experience.
- 10+ years of well-rounded media experience with a strong passion and focus on digital.
- Proven track record of managing teams of 10+ people.
- Ability to lead with authority, make decisive decisions, while maintaining a confident, clear voice.
- Skilled in using data to inform media strategy, planning, and recommendations.
- Experience working within both tier 1 and tier 2 media (national and regional).
- Outstanding ability to communicate effectively, particularly in client-facing settings.
- Strong understanding of key media channels, including search and social.
- Ability to mentor and guide directors, helping them grow professionally in their roles.
- Comfortable leading client meetings, driving performance media, and providing regular marketing pulse checks.
- Proven ability to lead and grow a team of media professionals.
- Experience with eMarketer, Nielsen, and comScore.
- Familiarity with Google ad products.
- Expert understanding of digital media and the digital landscape.
- Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and other emerging channels.
- Passionate about digital media and staying on top of industry trends.
- Flexible and able to quickly adapt to new situations.
Nice-to-Haves:
- Experience with OMNI marketing orchestration platform
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Summer Fridays (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$210,000—$250,000 USD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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