VP of Marketing

Location: Hybrid; Northern Virginia/Metro Washington D.C.  

Position Overview:

We are a fast-growing AI startup at the forefront of transforming AI through innovation. Our mission is to harness the power of artificial intelligence to solve complex problems and empower businesses with targeted, trustworthy, and transparent solutions. We are looking for a visionary and results-driven Vice President of Marketing to join our leadership team and help take our marketing efforts to the next level.

The Vice President of Marketing will lead our marketing strategy and execution, driving demand generation, brand awareness, and overall growth. You will be responsible for building and leading a high-performing marketing team, developing integrated marketing campaigns, and ensuring alignment across all marketing channels. As a strategic thinker with a hands-on mindset, you will be instrumental in shaping the marketing vision for the company and ensuring that it delivers measurable business results.

Duties and Responsibilities: 

1. Strategic Leadership & Vision:
   • Develop and execute a comprehensive marketing strategy that supports business objectives and accelerates growth.
   • Collaborate with executive leadership to align marketing initiatives with broader company goals.
   • Provide strategic guidance on brand positioning, product messaging, and go-to-market strategies.
   • Build a go-to-market motion for new product introductions.
2. Demand Generation, Content Marketing & Integrated Campaigns:
   • Ensure content is optimized for SEO and is aligned with customer personas and journey stages.
   • Build and manage demand generation programs that drive leads and sales opportunities across multiple channels, including digital, social, events, and more.
   • Oversee the development of integrated marketing campaigns that leverage both owned and paid media to maximize lead generation.
   • Design and implement innovative content strategies to generate and nurture leads throughout the customer lifecycle.
   • Develop and scale a content engine that supports lead generation efforts, including blogs, case studies, whitepapers, videos, and webinars.
3. Public Relations & Analyst Relations:
   • Build and scale a robust PR program, managing external PR agencies and developing strategies to enhance brand awareness and credibility.
   • Oversee analyst relations (AR) programs to ensure our company is well-positioned in the marketplace.
   • Cultivate relationships with industry analysts, journalists, and influencers to secure positive coverage and thought leadership.
4. Team Leadership & Development:
   • Lead and inspire a cross-functional marketing team, fostering collaboration and a culture of excellence.
   • Hire, develop, and retain top marketing talent to ensure the team is aligned, cohesive, and performing at its highest level.
   • Provide mentorship and professional development opportunities for the team to grow and succeed.
5. Data-Driven Marketing:
   • Track, measure, and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns.
   • Use data to inform decision-making, optimize strategies, and ensure ROI.
   • Continuously refine marketing tactics based on performance data and market trends.
6. Stakeholder Management & Cross-Functional Collaboration:
   • Collaborate closely with sales executives to build field and verticalized marketing programs that drive revenue growth.
   • Align marketing strategies with sales goals to ensure the seamless handoff of leads and maximize conversion rates.
   • Serve as the bridge between marketing and other departments, ensuring consistent messaging and seamless execution across teams. 

Skills and Qualifications: 

• 8+ years of enterprise or B2B marketing experience, with at least 4+ years in a senior marketing leadership role within AI, cloud, SaaS, or a related technology industry. 
• Proven experience in building and leading a high-performing marketing team 
• Strong experience in content marketing, lead generation, and PR/AR programs, with the ability to build and scale impactful initiatives. 
• A builder mindset with a strategic vision and hands-on experience in executing marketing programs. 
• Strong experience managing demand generation programs and executing integrated marketing campaigns. 
• Data-driven and results-oriented, with a solid understanding of how to track and evaluate marketing performance. 
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. 
• Experience working in fast-paced, dynamic environments, ideally within a high-growth startup or tech company. 
• A passion for AI and technology, with a keen understanding of market trends and enterprise customer needs.