VP of Marketing

Posted 17 Days Ago
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San Diego, CA
Senior level
Edtech
The Role
The VP of Marketing leads branding efforts, builds a marketing team, communicates mathematical value, and contributes to strategic planning to enhance the brand's visibility.
Summary Generated by Built In

At AoPS, we are world leaders in teaching advanced mathematics. We train many of the most elite mathematicians in the world, including all members of the US International Math Olympiad team. Despite this impact, AoPS remains relatively unknown to the broader public.

We seek a VP of Marketing who can translate our unique approach to mathematics for a wider audience. This leader will build and lead a marketing department that communicates the value of developing problem-solving skills, elevates our brand to national prominence, and reaches more students across the country.

The VP of Marketing will be:

  • Helping lead a major brand refresh project to build an iconic, nationally renowned educational brand
  • Building out major functions including brand strategy, social media, field marketing, and communications
  • Developing a unified identity and messaging across our full spectrum of offerings: self-serve software, online courses, textbooks, and in-person after-school learning centers
  • Recruiting, managing, and mentoring a team of great marketing talent
  • Contributing to company strategy as a member of the core executive team
  • Crafting messages that promote the joy of solving difficult problems and the transformative positive effect that hard work and productive struggle can have on students
  • Using ads, emails, direct mail, flyers, and other tools to identify and market to students and parents who would thrive with our approach
  • Creating pathways for our problem-solving community and our many accomplished alumni to become brand advocates

You might be a good fit for this position if...

  • You have demonstrated exceptional taste and craft in building a respected brand
  • You can translate complex concepts into compelling stories without losing their essence
  • You have built rigorous models for tracking metrics and outcomes of performance marketing approaches
  • You've built brands that matter deeply to specific communities rather than vaguely to everyone
  • You're curious about mathematics and eager to learn what makes it fascinating to others
  • You want to help more students discover the joy of genuine achievement in challenging subjects

Perks and Benefits:

This is a full-time position based at our headquarters in San Diego, CA. The base salary for this role is 240k - 275k. Compensation includes a performance-based bonus and stock options.

Some benefits of the position include:

  • Impact: The opportunity to significantly expand our reach and help more students discover the joy of mathematical problem-solving
  • Culture: Work and collaborate with an organization filled with builders and life-long learners who strive to discover, inspire, and train the great problem solvers of the next generation
  • Benefits: Competitive compensation package including medical, dental, and vision plans
  • Future Planning: 401K with company match
  • Ease of Transition: This can be your era of sunshine, palm trees, and beaches. Relocation assistance is available if currently located outside of San Diego.

Background Check:

Please note that employment is contingent on the successful completion of a background check.

About AoPS:

Art of Problem Solving (AoPS) is on a mission to discover, inspire, and train the great problem solvers of the next generation. Since 2003, we have trained hundreds of thousands of the country's top students, including nearly all the members of the US International Math Olympiad team, through our online school, in-person academies, textbooks, and online learning systems. While our primary focus has been math for most of our history, through the years we have expanded our unique problem solving curriculum into more subjects, such as language arts, science, and computer science.

By clicking submit application you agree that we may contact you regarding your application via email, phone or SMS and to the terms of our data privacy policy.

Top Skills

Branding Strategies
Communications
Performance Marketing
Social Media
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The Company
HQ: San Diego, CA
481 Employees
On-site Workplace
Year Founded: 2003

What We Do

Art of Problem Solving (AoPS) develops educational opportunities for many of the most eager students in the world. Since 2003, we have trained tens of thousands of the country’s top students, including nearly all the members of the US International Math Olympiad team, through our online school, learning centers, textbooks, and online learning systems. Over the years, our international online community of advanced problem solvers has grown to over 800,000 members. While our primary focus has been math for most of our history, we have started expanding into new subjects, such as language arts, science, and computer science.

Our home office is in sunny San Diego.

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