CopilotIQ is perhaps the most exciting company at the intersection of technology and healthcare. CopilotIQ is transforming care for seniors with chronic conditions including diabetes and high blood pressure. Our vision is to add five great years to the lives of a million members, by transforming how we care for chronic conditions including diabetes and hypertension. Much like a pilot has a computer and person sitting next to them to ensure they stay safe, we believe every patient deserves to have someone watching over them and ensuring they are healthy.
What is the Director, B2B Marketing role?
We are seeking an experienced and strategic Director, B2B Marketing to join our marketing and sales leadership team, reporting directly to our Chief Revenue Officer. As the Director B2B Marketing, you will be focusing on competitive positioning, B2B lead generation, external communications, PR, content strategy SEO. Additionally, you will be responsible for developing and executing comprehensive marketing strategies that elevate our brand and enhance market visibility. This role requires a combination of strategic thinking, creative vision, and strong leadership skills to effectively drive results.
What You’ll Be Doing:
- Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel. Develop and implement lead-generation campaigns utilizing email marketing, webinars, trade shows, and custom marketing strategies directed to businesses. Produce persuasive marketing materials to support lead acquisition and nurture prospects through the pipeline.
- Develop and implement comprehensive brand strategies that align with overall business objectives and leverage insights from target audience research. Define brand positioning, messaging, and unique differentiators to establish and maintain a strong market presence.
- Create compelling narratives around products to effectively communicate their value and differentiate them in the market. Work closely with product teams to align marketing efforts with product features and benefits.
- Plan and execute strategic public relations campaigns to elevate the company's reputation and visibility. Monitor media coverage and industry developments to identify opportunities and address potential risks proactively. Oversee the creation and distribution of press releases, manage media interviews, and coordinate speaking engagements to highlight key initiatives and milestones.
- Design a robust content strategy tailored to business goals and audience needs. Supervise the production of compelling content for digital platforms, including websites, blogs, social media, and email newsletters. Maintain consistency in tone, messaging, and branding across all content outputs.
- Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify industry trends and opportunities. Use data-driven insights to refine marketing initiatives and measure brand performance.
- Stay informed about evolving industry trends, tools, and best practices. Pursue professional growth opportunities to enhance marketing expertise and innovation.
- Ensure all marketing activities adhere to applicable regulations, industry standards, and ethical guidelines. Uphold and promote the company’s core values in all marketing endeavors.
What You’ll Bring:
- Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree is preferred.
- 8-10 years of demonstrated success in brand management or marketing, ideally within the SaaS sales and startup environments.
- Strong ability to analyze data and trends, turning insights into actionable strategies.
- Exceptional written and verbal communication skills to influence stakeholders and collaborate effectively across organizational levels.
- Expertise in managing multiple projects, setting priorities, and meeting deadlines in a dynamic environment.
- Familiarity with marketing platforms and tools, including email marketing, SEO, PPC, CRO, project management, and content creation/design.
- Proven ability to build and inspire high-performing teams, fostering growth and accountability.
- Experience creating custom marketing campaigns, managing trade shows, organizing webinars, and crafting press releases.
What We Do
At CopilotIQ, our mission is clear: we are dedicated to delivering world-class care to seniors facing chronic conditions such as diabetes and hypertension. We firmly believe that every patient should have access to expert healthcare monitoring, consistent data collection, thoughtful support, and personalized care.
Our primary focus is on prevention – averting heart attacks and strokes before they even arise. CopilotIQ is at the forefront of pioneering solutions that proactively address diabetes and hypertension, preventing them from escalating into crises.
We collect an extraordinary 1,000 times more data than traditional healthcare providers. Our AI-powered software anticipates problems, signals nurses for timely intervention, and drives comprehensive treatment plans. By uniting the expertise of consistent remote nursing with cutting-edge AI technology, we provide patients with customized and proactive care.
In our ongoing pursuit of excellence, we're expanding the use of wearables and non-invasive devices to multiply the volume of data points from thousands to millions. CopilotIQ is not merely transforming healthcare; we are empowering seniors to lead healthier lives, free from the looming threat of medical emergencies.
Why Work With Us
At CopilotIQ, our uniqueness lies in fusing advanced AI with personalized clinical care, revolutionizing senior chronic condition management. We're a mission-driven team, dedicated to improving lives and shaping healthcare's future. Our remote-friendly culture values diversity, fostering innovation through varied backgrounds and abilities.
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