VP of Marketing

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

Job Description

Tovala is unique. We have invented a product and service that gives people the best of home cooking, without the work. We’ve grown to nine figures of ARR and maintained best-in-class customer retention and engagement. To get to the next level, though, we need a marketer that understands how to translate that into mass adoption.

We could share all the obvious things we (and everyone else) want: great leadership, experienced manager, deep D2C experience @ scale, multi-channel experience, natural storyteller, comfort with data, etc., etc. Those are all true. And necessary. But beyond that, what we really want is someone that can figure out the right insight and tell the most compelling story that inspires even the skeptics. Someone who has great intuition, and backs it up with the numbers. Someone who can lead a team to win by taking the right risks. We don’t care if they went to a fancy school or that their former job was for a household name. We care that they can roll their sleeves up and bring the magic of Tovala to life in our marketing.

This role will report into our COO.

Location requirements: Chicago is preferred, but someone remote with travel (1 week/month) is ok.

How you’ll spend your time at Tovala

• Developing and driving our marketing strategy across performance, brand, and creative
• Attached at the hip with our Product team to ensure we’re thinking about how we can leverage Product to drive growth and vice versa
• Partnering with our Operations team to ensure that we’re considering the feasibility of everything we are doing
• Investing in the growth and development of your team
• Obsessing over the Tovala prospect customer; understand their motivators, backgrounds, and interests to develop advertising and compelling messaging that speaks to them
• Pushing our thinking and creativity on new strategies and channels to acquire customers

About you

• 8+ years in diversified leadership roles, driving growth through building brand
• Successful track record of managing, building, and scaling highly effective and diverse teams
• Adept at truly rolling up your sleeves and doing the work
• Experience successfully scaling and running a native digital business (preference for experience in subscription, new-to-market and high-consideration products)
• Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business
• Deep appreciation for and ability to build a great culture
• General management and P&L experience

Compensation & Benefits

• Tovala uses market data, geography, and placement of internal employees to determine appropriate salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.
• Flexible paid time off (with a minimum of 15 days off you HAVE to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals 
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag

The values we hold dear

Put the team first

We put what is best for the broader team ahead of what is best for ourselves or our immediate department.

Get s#!t done (well)

We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.

Connect the dots

We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.

Be Direct

We share our perspective openly and directly, even when it feels difficult to do so.

Embrace the obstacles

We rise to meet challenges with a sense of urgency, resolve, and optimism.

Champion the customer

We consider and prioritize our customer in all of our decisions 

At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!