VP Growth & User Acquisition, Mode Mobile (Remote)

Who We Are (Mode Mobile)

Mode Mobile is the creator of EarnOS, a transformational software that turns ordinary smartphones into "EarnPhones". This innovation empowers users globally to monetize everyday mobile activities such as streaming, gaming, shopping, etc. We enable users to profit from their data and attention, rather than letting only tech giants benefit. What sets us apart is our inclusive approach - converting users into earners, facilitating over $150M in earnings and savings, while going a step further and turning earners into owners by awarding stock ownership in Mobile Mobile based on their usage. We have attracted over 40 million users across 170 countries. 

​​Mode Mobile is proud to stand as the #1 Fastest Growing North American Software Company recognized in Deloitte's 2023 Technology Fast 500, and ranked #2 across all sectors (Deloitte Fast 500 Winners)

For additional insights check out the information about our reward-based super app, Mode Earn App, that also powers the reward engine behind our proprietary smartphone, Mode Earn Phone.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here.

The Role

Mode Mobile is seeking an experienced and results-driven VP of Growth and User Acquisition to lead our user acquisition efforts and drive product growth. This role will be instrumental in scaling our mobile platform, focusing on acquiring and retaining high-value consumers and optimizing marketing operations for our B2C mobile app.

Who You Are and What You’ll Do

• Develop and execute comprehensive user acquisition strategies across multiple B2C channels, with a focus on mobile gaming and cash-centric/gambling mobile app ecosystems
• Lead and mentor user acquisition specialists while maintaining a hands-on approach to consumer-focused campaign management
• Oversee high-spend capital budget campaigns, managing and optimizing large-scale B2C user acquisition efforts across various digital platforms
• Collaborate closely with product teams to ensure alignment between user acquisition strategies and consumer-centric product features
• Implement data-driven decision-making processes to continuously improve B2C user acquisition ROI and lower customer acquisition costs
• Develop and maintain relationships with key partners, ad networks, affiliate channels, and vendors to maximize consumer acquisition opportunities
• Stay at the forefront of B2C mobile user acquisition trends, tools, and best practices, particularly in the gaming and fintech sectors
• Deep understanding of consumer LTV/CAC, Virality Loops, and K-Factor across multiple geos

What You Bring to the Team:

• 8+ years of experience in B2C user acquisition or performance marketing, with a strong focus on consumer-facing mobile apps, preferably in gaming or fintech
• Proven track record of driving significant consumer growth and improving key metrics in previous B2C roles, particularly in high-spend environments
• Deep understanding of B2C mobile marketing channels, ad networks, and attribution platforms
• Strong analytical skills with experience in data-driven decision making and ROI optimization for consumer-focused UA campaigns
• Excellent leadership abilities, capable of inspiring and developing talent while also being hands-on with campaign management
• Demonstrated experience in managing and optimizing marketing budgets across multiple channels
• Strong understanding of consumer behavior, product understanding, and ability to collaborate effectively with product teams
• Proficiency in B2C marketing operations and ad monetization
• Willingness to work US hours or be within a 3-hour eastern time zone of the US
• Experience in B2C mobile gaming, consumer apps,  or cash-centric/gambling apps
• Familiarity with various types of digital assets and how to acquire them effectively for consumer-facing products
• Solid B2C marketing acumen with the ability to develop comprehensive marketing strategies
• Experience with app store optimization (ASO) and organic growth strategies for consumer apps
• Knowledge of consumer segmentation and personalization strategies
• Familiarity with B2C growth experimentation frameworks and A/B testing
• Alignment with our core values:
  
  • ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.  You take initiative, roll up your sleeves, and get things done.
  • Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
  • Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.  You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.  You pay attention to detail, are meticulous, and ensure quality work and compliance.

We Believe In The Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members. 
• Participation in the Company's equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies. 
• Bonus.ly - We use Bonus.ly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

The ideal candidate will be a strategic thinker with a hands-on approach, capable of balancing high-level B2C growth strategy with day-to-day campaign management. They should have a deep understanding of the consumer mobile app ecosystem, particularly in gaming, rewarded, or fintech, and be able to navigate the complexities of high-spend consumer acquisition campaigns.

At Mode Mobile, we're committed to building innovative products that empower users to earn rewards through their smartphones. If you're passionate about driving growth in the mobile space and have a proven track record of success in user acquisition, we want to hear from you. This role offers the opportunity to make a significant impact on our company's growth trajectory and shape the future of mobile rewards platforms.

If we just described you and your perfect role, we'd love to talk with you.  We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.