VP of Expertise & Innovation - Media

Position Overview:

We are seeking a highly skilled Media expert with extensive experience in Google Marketing Platform (GMP) to lead our service delivery, drive innovation, and guide team development. You will be an expert in all things related to Media ad tech deployment and usage, from campaign setup to measurement to the activation of the data across all marketing channels (PPC, Display, Social, Affiliates etc). 

This role is critical in scaling our U.S. operations, fostering client relationships, and ensuring our solutions remain cutting-edge in the market. The ideal candidate is entrepreneurial, self-driven, and thrives in a fast-paced, dynamic environment. Reporting directly to the U.S. Head, this role will be a key part of our leadership team.

Key Responsibilities:

• Google Relations: Serve as the primary liaison with Google, managing certifications, maintaining relationships, and exploring opportunities for collaboration.
• Google Marketing Platform Expertise: Lead and drive comprehensive use of GMP. Demonstrate the value of these tools across various use cases to clients. Google certifications and experience within the Google ecosystem is required.
• Lead GMP Service Delivery: Oversee the execution of GMP services, ensuring high-quality delivery that meets client expectations and drives measurable business results.
• Delivery of martech and media deployment projects using media platforms, including Campaign Manager, Display & Video 360, Search Ads 360, Facebook Business Manager, Google Ads.
• Building a Team: Attraction, recruitment and development of top talent to grow our capabilities in this space.
• Team Training & Upskilling: Own the training and development of the team, focusing on continuous learning in GMP and other tools. Build a culture of growth and knowledge to ensure the team remains competitive and up to date.
• Client Relationship Management: Develop and maintain long-term, trusted partnerships with clients by delivering tailored analytics solutions and acting as a strategic advisor for their marketing and analytics needs.
• Strategic Execution & Innovation: Align GMP solutions with client business objectives. Lead the execution of strategies that drive adoption, innovation, and business growth. Stay ahead of industry trends to enhance service offerings.
• Business Development: Support business development efforts for enterprise-level analytics consulting projects, with a focus on GA360 and GMP services.
• Delivery Leadership: Act as the primary stakeholder for analytics and martech deployment projects, leading the design and delivery of comprehensive measurement plans that meet business and technical requirements. Supporting the technical solution design for data consulting projects (use case definition, architecture design, solution deployment, regulatory compliance).
• Continuous Improvement & Expertise: Research and implement advancements in media, analytics and related technologies. Develop and deliver internal and external training sessions to ensure best practices and innovation are at the core of our service offerings.
• Collaboration & Cross-Functional Engagement: Work closely with internal teams (sales, marketing, service delivery) to ensure seamless client experiences and alignment with broader business goals.

Qualifications and Experience:

• Google certifications and 8-10+ Years’ experience within the Google ecosystem is required. Experience working either within Google or a Google reseller highly preferred.
• Hands-on experience with end-to-end Media adtech implementation & deployment:
• Media Campaign Setup & Activation
• Reporting
• Optimisation
• Media tech troubleshooting and resolution
• Experience of Adserver/ DMP/ CDP setup and implementation
• Experience of implementation and usage of multi-touch attribution solutions
• Knowledge and Experience across media platforms, including Campaign Manager, Display & Video 360, Search Ads 360, Facebook Business Manager, Google Ads
• Knowledge and experience with website analytics platform such as Google Analytics and Adobe Analytics
• Leadership & Mentorship: Proven experience in leading teams, developing training programs, and fostering professional growth through structured learning initiatives.
• Client-Facing Skills: Excellent communication, presentation, and relationship management skills, with the ability to influence senior stakeholders and articulate the value of GMP and analytics solutions.
• Problem-Solving & Innovation: Strong passion for finding new solutions and advancing analytics capabilities.
• Industry Knowledge: Strong understanding of the tech and digital landscape, with a focus on researching developments in the martech, adtech & analytics world.

Desired Attributes:

• Entrepreneurial & Growth-Oriented: A proactive, self-starter with a passion for innovation and growth.
• Problem solver: An interest in problem solving and finding new solutions.
• Team Leadership: A proven leader with a passion for mentoring and developing high-performing teams.

Benefits:

• Competitive salary of $160-200K USD plus other benefits, depending on experience
• Competitive Health Benefits: We offer comprehensive health care plans, including dental, vision, maternity, and paternity leave, as well as accrued sick days to support your well-being.
• Generous Paid Time Off & Vacation: Recharge and explore with our 4-week paid vacation policy, designed to give you ample downtime to relax and refresh.
• Employee Assistance Program (EAP): Access confidential support and expert advice for life's challenges, including counseling, legal guidance, and more.
• Voluntary Benefits: Enhance your coverage with voluntary options such as Dependent Care FSA, Commuter Benefits, Term Life Insurance, Short-Term Disability, and Critical Illness Coverage.
• Performance Bonus: Senior positions are eligible for our company bonus plan, based on performance, offering additional rewards for achieving goals.
• Discount Marketplace: Enjoy exclusive employee discounts on travel, entertainment, wellness, apparel, and more through our curated discount marketplace.
• 401K Match: Invest in your future with our 401K match program, offering up to a 4% company match. We’re committed to supporting your retirement while you help drive our success.

About 55:

We’re proud members of the Brandtech Group - the world’s number one enterprise level marketing technology group, and the largest global digital partner for some of the world’s biggest brands. From metaverse to web3, Brandtech Group is making waves in the world of data and technology, and 55 is a major part of this future. Our expertise in data consulting has earned us a spot at the center of the Brandtech ecosystem as the go-to data partner for Fortune 500 companies worldwide. 

55 is a global MarTech consultancy founded in 2010 by former senior managers from Google Europe. Learning is at the heart of everything we do and we’ve made quite a name as an industry leader in advanced analytics, adtech and martech. Our employees, or ‘fifty-fivers,’ make up an international community of more than 300 digital strategists, data scientists, consultants and media experts.

Headquartered in Paris, we operate across 3 time zones from our 10 offices, located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York.