VP Director, Catalyst/Connector

Posted 2 Days Ago
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New York, NY
Senior level
Other
The Role
The VP Director of Catalyst/Connector at Golin oversees strategic programs for technology clients, driving innovative campaigns and media outreach. This role involves leading account teams, developing narratives for storytelling, and maintaining client relationships while ensuring high standards of service. The position calls for an experienced leader to foster integrated teams and provide top-notch counsel to clients.
Summary Generated by Built In

VP Director, Catalyst/Connector  

Golin is a progressive public relations agency designed to reach the profoundly diverse market.  Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.   

The Role: 

Golin New York is looking for a dynamic and driven senior account leader to be a “Cata-Connector.” As a Catalyst, you play an essential role in creating change for our clients; you’re a progressive business driver. As a Connector, you play an essential role in earning attention for our clients as a media expert who amplifies great work. 

Specifically, you have a passion for tech in all forms, working on a variety of related brands and organizations, doing big things and driving impressive results including earned coverage. You have a love for managing multi-faceted account teams and building integrated programs across earned, owned and paid activations.  You also have a deep understanding of the media environment and the ability to build strong relationships. You have broad communications experience across corporate and brand, consumer, B2B, product and employee communications, and executive visibility. You have a proven track record for working on large-scale, innovative campaigns. 

What You’ll Do: 

  • Work closely with our Executive Director to lead and manage strategic programs for multiple technology-related clients, ensuring the teams are providing a high standard of client service
  • In partnership with other team leaders, oversee integration of all aspects of account work which may include traditional media, social media, influencer relations and corporate reputation
  • Maintain a big-picture strategic view of client business and help to develop large-scale programs to help support client business goals
  • Develop client narratives and provide counsel on storytelling to drive positive coverage, bylines and executive visibility content
  • Provide senior-level earned media strategy and execution (pitch development, outreach, etc.) on a regular basis across various accounts utilizing well-honed media skills and relationships
  • Partner with practice leads (tech and corporate), strategic planners, creatives and earned media specialists to unlock organic client growth and new business opportunities 
  • Help to lead account planning, reporting, budgets, resource management and client satisfaction/feedback
  • Provide outstanding client counsel to all client levels on a regular basis, thriving in a hands-on, collaborative environment
  • Provide effective counsel (written & verbal), manage expectations against results, troubleshoot and be proactive in identifying challenges and opportunities, and ensure flawless execution of day-to-day client activities
  • Provide inspirational leadership to account team members helping to develop their skills and expertise
  • Manage team members’ time against client work scope and budget 

What You Have: 

  • At least 10+ years of Agency experience is required
  • Experience working on a range of technology clients
  • Previous association work and global account support is a plus, along with issues and crisis experience 
  • Strong understanding of media strategy and relationships
  • Experience building and growing teams and managing multi-faceted account teams
  • Experience developing and overseeing large-scale client announcements and launches
  • Proven ability to lead an integrated team and drive development of big ideas/business solutions
  • Ability to identify and drive opportunity including new business development
  • Proven client partner and collaborator
  • Excellent written and verbal communication skills
  • Ability to thrive in a fast-past, ever-changing environment
  • Ability to manage multiple workstreams simultaneously
  • Established leader who has grown talent via mentoring, providing constructive feedback and inspiring best work with staff in local and remote offices 

What You Are: 

  • Driven
  • Collaborative
  • Decisive
  • Pragmatic
  • Adaptable
  • Inspired & Inspiring
  • Detail and Solution-oriented
  • Dynamic Communicator
  • Passionate & results-driven
  • Self-starting with a can-do attitude
  • Voracious reader of news & lover of culture 

 Salary range: $ 120,000- $219,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

The Company
Atlanta, GA
1,130 Employees
On-site Workplace
Year Founded: 1956

What We Do

At Golin, we believe now is the time to embrace public relations, not run away from it.
Golin is building a new, progressive form of public relations to reach a profoundly diverse global market. Our approach aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for our clients.

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