As the VP, Client Partner, you will lead the mass media and digital media workstreams for a high-profile client within an Omnicom integrated contract. This role requires a dynamic leader who can drive strategic initiatives, foster collaboration across agencies, and ensure seamless execution of campaigns inclusive of paid digital and social programs. You will oversee a dedicated team, manage a significant revenue stream, and serve as a key point of contact for senior client stakeholders. This is an opportunity to shape the digital ecosystem, push innovation, and lead high-impact work at scale.
You Will:
- Oversee teams handling all mass media and digital media efforts, ensuring strong leadership and execution
- Lead the integrated partnership across multiple agencies within the Omnicom integrated model, driving strategic initiatives and fostering collaboration – with an emphasis on digital media
- Think and lead from social and culture-first POV, while putting the customer at the center of all strategic planning
- Analyze media plans, identify opportunities for testing and optimization, and push for innovation beyond business-as-usual strategies
- Work closely with marketing science, data metrics, and measurement teams to interpret insights and impact at a leadership level
- Ensuring fiscal and operational excellence
- Own the business line, and ensure a seamless integration of digital and social efforts with the broader marketing ecosystem
- Navigate an embedded, integrated working model, ensuring alignment between paid digital strategies and client communications
- Collaborate with internal and external stakeholders, including senior executives, to align marketing efforts with business objectives
- Maintain a strong presence in client discussions, bringing expertise in digital marketing, media strategy, and agency collaboration
- Champion diversity, equity, and inclusion efforts within the team and across marketing initiatives
- Inspire the team to perform at a high level, including team building and direct mentorship
You Have:
- At least 10 years of experience in an integrated agency model, with a strong track record of leading teams and driving business impact
- A minimum of 3 years in a leadership role within a cross-functional or multi-agency environment
- Experience managing large-scale accounts, with a deep understanding of fiscal and operational management
- Strong strategic thinking and the ability to command a room, gaining respect from both internal teams and senior clients
- Hands-on experience leading projects from initiation to delivery, with a focus on collaboration and execution
- The ability to navigate fast-paced, high-pressure environments with patience, resilience, and diplomatic acumen
- A data-driven mindset, with experience engaging in discussions around marketing performance, measurement, and analytics
- Excellent communication and negotiation skills, particularly when aligning different agency and client partners, and stakeholders
- A passion for innovation and pushing the boundaries of what’s possible in digital and social media marketing
- A commitment to building inclusive, diverse teams and ensuring DEI remains a priority in all aspects of the work
- Preferred, but not required, experience managing B2B or small business campaigns
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick/personal days
- Access to online services for families and new parents
- Summer Fridays
- 13 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
This is a high-impact, high-visibility role with significant opportunities for leadership, strategic influence, and professional growth. If you’re ready to drive the future of digital marketing for one of the world’s most recognized brands, we’d love to hear from you!
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$180,000—$200,000 USD
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
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What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
