VP, Associate Creative Director, Copy

BGB Group

VP, Associate Creative Director, Copy

Our Agency 

BGB is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

Position Overview

The VP, Associate Creative Director, Copy is a senior-level creative department position. The CD/ACD is the key day-to-day point of contact and partner for Account Management in defining and executing the promotional plan for the client’s business.

Responsibilities

• Oversight of the book of business for a brand or brands handled by his/her creative team

• In partnership with the CD/ACD, Art, ensures the quality of ideation and execution of all work across assigned brands
• Partners with Medical to maintain the highest level of scientific accuracy in development of promotional work, as well as exploration of new opportunities based upon the data
• Partners with Strategy and Account on project deliverables and objectives
• Crafts superior promotional copy, including messages, concepts, and campaigns
• Has the strategic acumen to complete the Creative Brief for conceptual assignments, and refine it with input from Creative Director, Medical, Account, and Strategy

• Creative leadership

• Leads cross-department conceptual efforts
• Takes a key role in developing and presenting new business pitches
• Sets and reinforces standards for creative excellence (STORM criteria) across the department
• Serves as a senior creative lead for the extended agency team; value recognized by the client
• Takes a leadership role on team strategic and tactical planning
• Partners with Studio, Digital, and Presentation to help establish and maintain the highest possible standards of execution for all materials across media
• Discovers and delivers enrichment opportunities for the department and the agency; enhances agency-wide initiatives such as Start Class

• Team management

• Evaluates creative ideation and execution; provides perspective for enhancement of team skill set and expertise
• Provides regular feedback, including completion of APEs, and encourages their professional development
• Responsible for team utilization and workflow (staff allocation, project timing, and budgets) and issue management
• Proactively assesses processes and people for improvement; anticipates and intervenes to prevent potential crises

Skills

• Exceptional creative ideation and evaluation skills, with the facility to work across media and audiences
• Routinely puts the best work on the wall in creative reviews—a go-to person for great ideas
• Expertise and understanding of the regulatory and business environment of healthcare communications
• Able to conceive and deliver strong presentations, whether on creative, strategic, or agency educational topics
• Cool under pressure, flexible thinker, able to prioritize and delegate

Education/Experience

• 8+ years in healthcare communications, ideally with a history of leadership in

• Large team and/or multiple brand management
• Bringing new assets from pre-launch through launch (including high-science and accelerated approval products, with cross channel campaign execution)
• Cross-functional teams (combining Medical Communications, PR, Promotion, etc.)
• New business pitches
• Global assignments

• Bachelor’s degree preferred
• Continually pursues personal development to stay current and better understand our brands and business
• Recipient of awards for creative excellence

Salary Range: $180,000 - $205,000

The salary range provided is for the NYC-hybrid position, which requires occasional in-office presence, and represents what a potential hire may expect to earn in this role at BGB. For candidates in other locations, salary will be adjusted to reflect local market rates. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group. 

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.