Visual Brand & Design Lead

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London, Greater London, England
Business Intelligence
The Role

Ready for your next big challenge? If you’re a pro at strategic design, brand governance and team management, we’ve got the perfect opportunity for you! Join YouGov as our Visual Brand & Design Lead and make your mark at a global leader in research, data, and analytics.


As the Visual Brand & Design Lead, you will be responsible for evolving and maintaining YouGov’s global visual identity, ensuring a strong and cohesive brand presence across all channels, assets and offices. You will play a key role in ensuring consistency and excellence in our brand execution, helping us to stand-apart from others in the Market Research industry.

Join our dynamic London-based team of 5, collaborating with a global marketing team of 65+ to shape YouGov’s visual brand on a worldwide scale. As a key creative leader, you’ll oversee our global Design Services team of 6, ensuring the production of high-quality, externally facing materials that align with our brand vision.

This is a hybrid role, so individuals must be able to commute to the London office at least 3 days a week.

 

What will I be doing day-to-day?

Brand governance:

  • Evolve and maintain YouGov’s visual identity, ensuring brand consistency across all touchpoints
  • Act as a brand champion, providing guidance and oversight to teams across the business
  • Own and manage brand guidelines, ensuring they are accessible, up to date, and adhered to globally

 

 Design execution & team leadership:

  • Lead and support the Design Services team, ensuring high-quality creative output that aligns a strategic creative approach with business goals
  • Establish and refine processes, templates, and workflows to drive efficiency and quality
  • Work closely with internal teams to manage and optimise creative automation tools (e.g., Frontify, Foleon)



These are the essentials you need to get an interview: 

  • 5-10 years of experience working with visual brand and design
  • 2 years experience leading or managing a small design team in a fast-paced environment
  • Strong track record of delivering high-quality brand assets, templates, and marketing materials
  • Experience in brand governance and implementation, ensuring alignment across a global business
  • Ability to develop and implement processes to increase efficiencies and maintain high creative standards
  • Proficiency in Adobe Creative Suite, Figma, and PowerPoint
  • Experience with project management tools (e.g., Monday.com)

 

Behavioural competencies: 

  • Strong stakeholder management and ability to collaborate with teams across an organisation

 

It would be great if you had experience in the below, but we’ll support you if you don’t:

  • Familiarity with creative automation tools (e.g., Frontify, Foleon)
  • Experience with data design
  • Experience of working in a B2B environment

 

We offer some brilliant benefits and perks at YouGov, some of which include:

  • In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing
  • You will also have the option to work abroad for up to 30 days in a calendar year
  • We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career
  • Auto-enrolled pension scheme
  • BUPA Private Medical Insurance
  • Health Cash Plan
  • Cycle to work scheme
  • Employee Assistance Programme
  • Workplace Savings Plan
  • Eyecare Vouchers
  • Annual Season Ticket Loan
  • Corporate Gym Membership Discount




Company Description and Culture 

 

YouGov is a global online research company, offering insight into what the world thinks.    

 

We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.  

 

Why join YouGov? 

 

Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. 

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.  

 

Life at YouGov 

 

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. 

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.  

 

Equal Opportunity Employer 

 

As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need. 

 

Data Privacy

 

To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

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The Company
HQ: Toronto, Ontario
3,758 Employees
On-site Workplace
Year Founded: 2000

What We Do

YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.

Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:

Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.

Plan
Unlock the most complete view of your audience, with over a million profiling points.

Activate
Supercharge campaigns with precision targeting and unmissable advertising.

Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).

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