Vice President, Brand Marketing

Posted Yesterday
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New York, NY
Hybrid
Expert/Leader
AdTech • Software
Accelerate the ad technology evolution.
The Role
As the VP of Brand Marketing at Index Exchange, you will lead and mentor a multidisciplinary marketing team, craft and execute a transformative brand strategy, oversee creative production, and ensure consistent brand voice across all platforms. You will also manage budgets, innovate marketing practices, and collaborate with internal stakeholders to align with business goals.
Summary Generated by Built In

About Index Exchange:

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.

We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.

What’s it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're‌ not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

As the VP of Brand Marketing, you will be the visionary and executor of how Index Exchange shows up in the world. This role requires someone with an unwavering commitment to excellence—setting and maintaining the highest standards across everything we produce, from content to visuals to experiences. You are a tastemaker who deeply understands our varied audiences—customers, partners, the industry, and Indexers—and crafts world-class experiences that differentiate us in the B2B ad tech landscape.

You’re a strategic and empathetic leader who can inspire teams while balancing creativity and discipline. Your curiosity keeps you ahead of trends, making you a constant student of marketing, able to map insights to our business and deliver fresh, unique approaches that resonate. You don’t settle for the status quo and thrive in a fast-paced, collaborative environment where you can make a significant impact on how our brand evolves and excels.

This is a unique opportunity to make a significant impact on the future of our brand. You’ll work closely with a passionate leadership team and be empowered to build a world-class brand that resonates with clients, partners, and employees alike.

Here’s What You’ll be Doing:

Leadership:

  • Lead, inspire, and mentor a multidisciplinary team of brand marketers, content creators, and designers, fostering a culture of creativity, empathy, collaboration, and accountability.
  • Build a team environment where high standards are a shared commitment and new ideas are celebrated.
  • Work across departments at all levels to understand the needs and outcomes of internal stakeholders, and deliver against our collective goals with a collaborative mindset.

Brand Leadership:

  • Craft and execute a transformative brand strategy that defines and amplifies Index’s presence in a competitive marketplace.
  • Serve as the steward of our brand identity, ensuring its consistency and relevance across all touchpoints.

Creative Excellence:

  • Drive exceptional visual storytelling and design, ensuring every asset reflects the highest quality standards.
  • Oversee creative production and design, elevating the aesthetic and emotional impact of Index’s brand presence.

Content Strategy & Development:

  • Architect and oversee a bold, cohesive content strategy that aligns with business goals and drives engagement across customers, partners, and employees.
  • Bring clarity and creativity to our messaging, ensuring that every written word speaks powerfully to our audiences.

Brand Voice & Tone:

  • Cultivate and maintain a distinctive, memorable brand voice that reflects our values and differentiates us in the market.
  • Ensure consistency in how we communicate across all channels, from social media to events to internal messaging.

Employer Brand:

  • Partner with people and talent teams to position Index as an employer of choice, showcasing our values and fostering pride in our brand.
  • Highlight the unique aspects of our culture to attract and retain top talent.

Experiential Marketing:

  • Lead the creation of memorable events and experiences that bring the Index brand to life in innovative and impactful ways.
  • Set a high bar for execution, ensuring every event reflects our brand promise and leaves a lasting impression.

Standards of Excellence:

  • Ensure all content, visuals, and experiences adhere to brand guidelines, with rigorous attention to detail.
  • Act as the final checkpoint for quality, ensuring everything we produce meets or exceeds expectations.

Innovation and Optimization:

  • Continuously identify emerging trends, technologies, and opportunities to keep Index at the forefront of marketing innovation.
  • Use data and insights to refine programs, improve processes, and deliver measurable impact.

Budget Management:

  • Plan, manage, and optimize budgets to ensure efficient use of resources while delivering on objectives.

Here's What You Need:

  • Leadership Excellence: Proven ability to lead and inspire high-performing teams, creating an environment where collaboration, accountability, and innovation thrive.
  • Strategic Vision: Experience crafting and evolving a brand’s identity in a fast-paced, high-growth environment, particularly in B2B technology (ad tech, SaaS, or programmatic experience is a plus).
  • Uncompromising Standards: A sharp eye for detail and a passion for quality, ensuring every piece of work reflects the highest standards.
  • Creative and Analytical Balance: Ability to blend creative thinking with data-driven decision-making to achieve meaningful results.
  • Storytelling Mastery: Exceptional communication and storytelling skills, with a talent for crafting compelling narratives across formats.
  • Trend Awareness: A constant student of marketing trends and innovations, with the ability to translate them into actionable strategies.
  • Content and Social Expertise: Deep understanding of content creation, strategy, and social media marketing tailored for B2B audiences.
  • Cross-Team Collaboration and Influence. Ability to work across departments through all levels of the organization, from the executive team to all employees.

The base salary for this role is 250,000 to 315,000 USD.  The total compensation package may vary depending on job related knowledge, skills and experience. ​​

Why You’ll Love Working Here:

  • Comprehensive health, dental, and vision plans for you and your dependents  
  • Paid time off, health days, and personal obligation days plus flexible work schedules  
  • Competitive retirement matching plans  
  • Equity packages  
  • Generous parental leave available to birthing, non-birthing, and adoptive parents  
  • Annual well-being allowance plus fitness discounts and group wellness activities    
  • Commuter benefits and discounts, where available  
  • Employee assistance program  
  • Mental health first aid program that provides an in-the-moment point of contact and reassurance  
  • One day of volunteer time off per year and a donation-matching program  
  • Bi-weekly town halls and regular community-led team events  
  • Multiple resources and programming to support continuous learning
  • A workplace that supports a diverse, equitable, and inclusive environment – learn more here 

Notification

Index Exchange is aware that there have been recent scams directed toward candidates regarding job interviews and offers.

Please be vigilant and do not accept interview requests, job offers, or other hiring-related documents from anyone other than our dedicated recruitment team, from the domain of @indexexchange.com. Our interview process consists of several steps, including phone screens and video interviews. We do not conduct interviews via an email questionnaire or request money at any point in the process.

We remain dedicated to resolving this matter and we appreciate your support.

Equal employment opportunity

At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.

Accessibility for applicants with disabilities

Index Exchange welcomes and encourages individuals with disabilities to apply to work with us. 

If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.

Index Everywhere, Index Anywhere

Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be. 


#LI-ONSITE

#LI-HF1

The Company
HQ: Toronto, Ontario
550 Employees
Hybrid Workplace
Year Founded: 2003

What We Do

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers.

We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large.

Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners.

In our workplace, we pride ourselves on fostering an environment of openness where everyone feels connected and supported - a place where you can be your best inside or outside of work.

Why Work With Us

When you join Index Exchange, you’ll be working at an engineering-first company. Our foundation is our technology platform and all of the Indexers who come together to improve, extend, and reinvent it. ‌We invest heavily in building an organization that’s committed to DEI&B, our core values, and our vision of total market efficiency.

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