About Us
Vandra is an intelligent, AI-powered discount app designed to help small to medium-sized eCommerce brands boost sales by turning browsers into buyers. Using sophisticated machine learning algorithms and behavioral science-based nudges, Vandra identifies online visitors who need an extra incentive, enabling brands to drive profitable growth by maximizing their existing site traffic.
The Opportunity
You'll be the driving force behind this high-potential SaaS business from seed to success; create the GTM strategy, build and scale the product, grow a talented team, and own the P&L. All capital to support the venture will come from the parent company, Westfield, allowing you to focus entirely on driving the venture’s success.
This is your chance to make a significant impact by transforming an innovative concept into a market-leading solution, with the freedom to experiment, innovate, and execute, steering the venture to profitability.
What You'll Do
Ready to take the reins and lead a Vandra from the ground up? Here’s how you’ll make your mark:
- Set the Vision: Define the strategy, vision, and goals for Vandra. Your leadership will be crucial in setting ambitious targets, and maintaining sustainable, attractive SaaS economics. You’ll determine the key OKRs and KPIs that will drive product-market fit and long-term success.
- Lead Market Experimentation: Spearhead ongoing B2B SaaS business model experiments and develop a GTM strategy. You'll ensure Vandra targets the right customer segments, with a value proposition that truly resonates.
- Accelerate Growth: Develop, execute, and refine customer acquisition strategies. You'll evolve pricing strategies to maximize market opportunity and ensure alignment between marketing, sales, and product. Drive go-to-market initiatives that position the company to capture new market share, build brand momentum, and stay ahead of competitors.
- Build & Lead: Lead a small, high-performing team that you'll coach and develop. You’ll maintain a lean structure, adding expertise as the venture scales, ensuring every team member aligns with the overall strategy. Your leadership will inspire and drive success to achieve great things together.
- Align Commercial and Product Strategy: Ensure the team translates the challenges your customers face into a compelling product vision that resonates and retains. Work closely with the Technical Leader to drive a product roadmap that meets and exceeds market needs.
Who You Are
You are a visionary leader with a track record of bringing early-stage SaaS ventures from concept to $1M+ ARR. Your leadership is marked by a blend of strategic thinking and hands-on execution. You:
- Have experience in leading a SaaS company through early traction to achieving significant ARR. You know how to find and define product market fit through iterative GTM strategies.
- Have deep experience in founding or building venture-backed B2B SaaS startups and in leading cross-functional teams through growth phases.
- Thrive in startup environments that demand rapid learning and adaptation, whether in familiar or new industries, and understand the challenges that come along with building 0-1 startups.
- Are driven by data, unafraid to experiment, and always looking for the next opportunity to push boundaries and innovate.
- Excel in setting strategic visions and narratives that inspire stakeholders and guide your team to success.
- Build and develop high-performing teams, and lead by example, inspiring those around you to excel driving them toward a winning strategy.
- Possess the chops to quickly get up to speed in new industries, applying your expertise where it matters most.
- Create and set a strategic vision that comes to life through clear priorities and effective resource allocation. You understand how to balance all aspects of the business to achieve sustained success.
- Bring a balanced approach that considers all aspects of the business—from customer acquisition to product development, whether you’ve been deep in Growth/Revenue or Product Management.
Travel
This role is remote or hybrid, based on your location. While flexibility is key, we also value in-person connections. Whether you're remote or hybrid, travel may be needed for customer discovery, team building, and/or networking.
Compensation & Benefits
We offer a competitive salary, incentive program, pension, and a comprehensive benefits package.
EQUAL OPPORTUNITY EMPLOYER
1848 Ventures celebrates diversity and is committed to inclusion. All qualified applicants receive consideration for employment without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, or status as a protected veteran.
Top Skills
What We Do
Big challenges. Passionate people. Smart solutions. This is what you’ll find at 1848 Ventures. We help business owners manage uncertainty and discover opportunity in risk. We’re not aiming for incremental improvement – we’re breaking new ground. And when we see opportunity for innovation, we have the freedom, resources, and culture to make it happen.
We’re champions of business owners everywhere. After all, it’s this startup ethos and entrepreneurial spirit that 1848 Ventures – and our parent company, Westfield – was founded on. Westfield, a leading provider of commercial insurance, established 1848 Ventures in 2018 to expand beyond conventional property and casualty insurance products and address the broader risks small business owners face every day. We meet our customers where they are, partnering together to deliver digital solutions that improve their bottom line.
We know that in order to succeed, we need the right people to make it happen. We start by building a team with a diverse set of voices, backgrounds, and experiences. We’re looking for the innovators. The pioneers. The change agents. The people who aren’t afraid to ask, “What if…?” and try it anyway. This is the place for self-starters, go-getters, and anyone who wants to see a good idea become a great reality.
At 1848 Ventures, we help people build careers. Based in Northeast Ohio near Cleveland, our team members grow their creative and commercial skill sets, applying their talents to a wide range of portfolio concepts. And who we are drives what we do – our values empower a thriving culture that allows for true innovation, learning, and growth.
