Job TitleUX & Optimisation Manager (Asda.com)
LocationAsda House
Employment TypeFull time
Contract TypePermanent
Hours Per Week37.5
Salary
Competitive salary plus benefits
CategoryUser Experience Design
Closing Date11 May 2025
"Find your Role"
You will be responsible for leading the strategy and execution of user experience improvements and conversion rate optimisation across our grocery website. The primary goal of the role is to enhance the overall customer journey, drive conversion rates, and deliver measurable business results through user-centred design and data-driven experimentation.
Conversion Rate Optimisation Strategy:
Oversee the development and execution of a comprehensive CRO strategy aimed at improving key metrics. Ensuring the team can leverage analytics, A/B testing, user research, and market data to identify key opportunities for improvement across the site.
Team Leadership & Collaboration:
Manage and mentor a diverse team ensuring alignment with business and customer goals and foster collaboration and strong working relationships with other teams to ensure cohesive, cross-functional execution.
Customer-Centred Experience Design:
Champion user-centred design, ensuring customer needs drive all design and optimisation efforts. Integrate user research, personas, journey mapping, and usability testing to deliver an intuitive, engaging shopping experience.
Drive Experimentation Culture:
Working with the team to design and run A/B and multivariate tests to optimise user experience and boost conversions. Use test data and insights to inform design and product decisions, driving continuous improvement.
Stakeholder Communication & Reporting:
Regularly report on CRO performance, UX improvements, and key project outcomes to senior stakeholders, ensuring alignment with business goals and highlighting the impact of design optimisations. Present strategic recommendations based on data analysis, customer feedback, and competitive research to inform ongoing business strategies.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"
Top Skills
What We Do
It’s hard for anyone to imagine just how many different career possibilities there are at Asda. Ours is a big business, and beyond the roles you might be familiar with on the shop floor (or on your doorstep), there are hundreds of others you don’t get to see.
In fact, because our business is changing so rapidly, there are new roles being created at Asda all the time. Technology is changing how we do things every day, helping us to reimagine retail to make life better for our customers, in-store and online.
For those with imagination, can-do, integrity and a willingness to embrace change, the possibilities at Asda are limitless. Take a look around and see where a career at Asda could take you.
