Senior Marketing Performance Analyst

Reposted 15 Days Ago
Be an Early Applicant
São Paulo
Hybrid
Junior
Gaming • Mobile • App development
The Role
The Senior Marketing Performance Analyst will lead user acquisition campaigns, monitor performance KPIs, produce reports, and conduct market research to optimize marketing strategies.
Summary Generated by Built In

Job Overview:

We are in search of a seasoned and strategic Senior Marketing Performance Analyst to lead our marketing team. The ideal candidate will spearhead efforts in optimizing our marketing strategies through comprehensive data analysis, trend identification, and actionable insights to elevate campaign performance across our games portfolio


Responsibilities:

Lead the design and execution of user acquisition campaigns across diverse digital channels, ensuring alignment with overarching business objectives.

Spearhead the monitoring and analysis of key performance indicators (KPIs) to evaluate the effectiveness of user acquisition campaigns, providing strategic recommendations for optimization.

Drive collaboration with cross-functional teams to leverage data insights for informed campaign planning and continuous enhancement.

Produce in-depth reports on campaign performance, offering strategic insights and recommendations for iterative improvements.

Conduct A/B testing initiatives, leveraging data-driven insights to refine and optimize marketing strategies.

Conduct comprehensive market research to identify emerging trends, competitive landscapes, and untapped opportunities for user acquisition.

Stay abreast of industry trends and best practices in user acquisition and digital marketing, driving innovation and continuous improvement within the team.


Qualifications:

Bachelor's degree in Marketing, Business, Engineering, Information Technology, or a related field.

Robust understanding of advanced marketing principles and concepts, with demonstrated experience in strategic campaign management.

Exceptional proficiency in English, with the ability to articulate complex ideas clearly and succinctly.

Minimum of 2 years of experience in managing online advertising campaigns, with a proven track record of driving measurable results.

Strong analytical prowess and quantitative skills, coupled with the ability to derive actionable insights from complex data sets.

Proficiency in utilizing advanced data visualization tools and techniques to communicate insights effectively.

Meticulous attention to detail, coupled with the ability to manage multiple projects concurrently within a dynamic environment.

Advanced proficiency in Microsoft Office suite, particularly Excel, or Google Sheets


Preferred Skills:

Familiarity with leading digital advertising platforms such as Google Ads, Facebook Ads, Unity Ads, etc., with a proven ability to maximize their potential.

Extensive experience in mobile game advertising.


Personal Attributes:

Proactive leader with a results-driven mindset, capable of thriving in a fast-paced and dynamic work environment.

Collaborative team player with exceptional problem-solving skills and a strong inclination towards continuous learning and development.

Enthusiastic about the ever-evolving digital marketing landscape, with a passion for driving innovation and excellence.

Excellent communication and interpersonal skills, with a proven ability to build strong relationships across diverse stakeholders.

 

What We Offer:

In addition to a vibrant and enjoyable work atmosphere, we provide competitive compensation aligned with industry standards, flexible benefits, health and dental insurance, profit sharing, opportunities for career development, and robust avenues for professional growth and advancement. Although the position is primarily remote, our São Paulo office serves as a hub for those seeking a dedicated workspace. Here, you can focus, unwind, and take advantage of amenities such as a stocked fridge with a variety of food and beverages. Also, for a bit of fun, why not play some friendly ping-pong? Join us in shaping the future of our amazing team!


Top Skills

Excel
Facebook Ads
Google Ads
Google Sheets
MS Office
Unity Ads
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The Company
HQ: São Paulo, São Paulo
158 Employees
On-site Workplace
Year Founded: 2013

What We Do

Fanatee is a Game Development Company formed by a group of people that love games! We value innovation and creativity and we believe that games are great tools that help people learn and bond with each other.

Since 2013, we have launched successful games such as Stop, CodyCross and Word Lanes. Together they have reached more than 250 million downloads worldwide!

We are one of the fastest growing companies in our field and our dream allows us to do what we love most: be surrounded by talented, passionate people!

At Fanatee, every person has the freedom to achieve goals as big as they wish.

We embrace the fact that the technology market is constantly changing and we work in order to always be one step ahead. Our goal is to make Fanatee world leader and we believe that our talent, values and hard-working nature will take us there!

Check all of our open positions: www.fanatee.com!

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