UK Channel Marketing Manager

Company Description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

Overview

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

The UK Channel Marketing Manager will play a crucial role in driving Cricut's growth in the UK through the development and execution of a tailored channel marketing strategy. The role involves 80% strategy and execution in the UK market, as well as 20% strategic leadership and collaboration with international markets to ensure cohesive marketing efforts across regions.

Key Responsibilities:

• Channel Strategy Development

  • Develop and execute a comprehensive channel marketing strategy that is specifically tailored to the unique dynamics of the UK market.
  • Analyse market trends, consumer behavior, and competitive activity to identify new opportunities for growth.
  • Support the International team in developing and executing marketing solutions for physical retail, ensuring alignment across regions.

• Partnership Management

  • Maintain strong relationships with key distribution partners in the UK, including retailers, distributors, and strategic partners.
  • Collaborate with partners to co-create marketing plans that align with Cricut's overall brand and business goals, ensuring mutual success.

• Campaign Planning and Execution

  • Lead the planning and execution of targeted co-marketing campaigns with channel partners, ensuring campaigns are tailored to local market preferences.
  • Develop attractive and effective marketing and promotional materials for the UK market, enhancing visibility and consumer engagement.

• Lead Generation and Sales Support

  • Drive region-specific lead generation programs to increase brand awareness and sales in the UK.
  • Work closely with retail partners to maximize reach and impact, providing training and resources to support product promotion and sales efforts.

• Market Analysis and Reporting

  • Use data analysis to evaluate the effectiveness of channel marketing programs, providing insights for continuous improvement.
  • Monitor key performance indicators (KPIs) related to the UK market and adjust strategies as necessary to ensure optimal performance.

• Cross-Functional Collaboration

  • Collaborate with consumer and digital marketing teams, sales, and other cross-functional teams to ensure the consistent and effective implementation of marketing initiatives across the UK market.

• Management of Agencies & External Field Teams

  • Manage and steer Marketing & Retail Agencies and external Field Teams, ensuring efficient operations and consistent execution of marketing strategies.
  • Provide necessary resources, training, and regular updates to agencies and teams to ensure smooth operations.

• Budget Management

  • Plan and track the UK Channel Marketing budget, ensuring proper allocation of resources to achieve marketing objectives while maintaining cost efficiency.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
• At least 5 years of experience in channel marketing, with a deep understanding of retail environments and consumer products
• Proven track record of developing and executing successful channel marketing strategies, including campaign planning, lead generation, and sales support
• Strong analytical skills, with the ability to use data to inform decision-making and optimize marketing initiatives
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners
• Experience in managing marketing budgets and ensuring cost-efficient execution of campaigns
• Self-starter with a proactive, results-driven approach and the ability to manage multiple priorities in a fast-paced environment
• Familiarity with the UK retail landscape, especially in the DIY, craft, and consumer goods sectors
• Authorized to work in the UK, and living within 1-2 hours from London

Additional Information

What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire.