Job Purpose:
At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr Professional & Best Foods— trusted and used by chefs and F&B operators every day.
CMI Senior Assistant manager will play an instrumental role to ensure that the voice of the operators is brought into and impact our business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the SEASA level, ensuring insights into action that drive business results. He/She will be expected to fully leverage the power of existing and new information into effective business action both for the local strategic understanding program as well as provide input into their assigned cluster organization.
Main Responsibilities:
- Serve as the trusted data and research methodology consultant to different functions across the organization.
- Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia.
- Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
- Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
- Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis.
- End to End management of research processes, including:
- Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps.
- Lead research projects and partner effectively with research agencies.
- Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings.
- Able to transform findings into powerful and actionable recommendations (CMI POV).
- Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions.
- Design and facilitate insight and strategy co-creation workshops with internal business partners and externalconsumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
- Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
Experience & Qualification:
- At least 5 years work of experience in market research, CMI or marketing.
- Experience in FMCG business; Experience in Food & Beverage related categories are preferred.
Skill:
- Passion for uncovering human truth.
- Proactively initiate and lead.
- Strategic thinking and effective influencing.
- Integrative thinking, strong analytical skills.
- Strong communication skills, charismatic presenter.
- Solid business written skills (English & Thai).
- Comprehensive understanding of quantitative and qualitative research techniques.
- Effective project management, disciplined and puncture
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
