Tyreplus Franchise Consultant

Tyreplus Franchise Consultant

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KEY EXPECTED ACHIEVEMENTS

Account Management

• Responsible of tracking of DN in his/her perimeter
• Contribute to the development of the business and sales plan of his/her territory
• Understands and analyses his/her market like dealers needs and detailed requirement, define trends and provide corrective actions and respond to tenders/inquiries & requests of information in a timely manner
• Maintain a good and fruitful relation with the Importer’s management & sales team
• Set up with the Michelin dealers an agreed upon yearly business plan covering volumes (units) and turnover for each product & service category
• Develop his/her business portfolio (geographical or segmentation, etc) working with all distribution channels (dealers, car importers, professional end user, clubs, events)
• Develops new & existing customer potentials that promote organizational objective and increase our SOM.
• Involve the Michelin Sales Force, where necessary, and regularly follow up with all the assigned POS on the status of the yearly business plan, and propose corrective actions as needed
• Develops communication and training programs to inform sales and marketing teams of new product launches and changes in organizational strategy with the help of product marketing manager

Opportunity Management

• Create and follow with the Michelin dealers various action plans (audit, communication, training, business plan etc.) and manage the communication budgets of assigned Michelin dealers
• Monitors and ensures the efficient and appropriate use of resources and tools
• Develops and generates new leads by monitoring trends and identifying opportunities
• Define agreed annual communication & publicity investment plan with the Michelin dealers
• Anticipates and builds capacity and capability to respond to future market needs, dimensional coverage within the importer inventory, price list, etc.

• Category Management / Product Screen. Necessity to use the define tool (Power BI / MicroStrategy) to create value to the Michelin dealer. Analysis Michelin dealer business vs market, stock management, Sell-Out recommendation
• Detailed knowledge of competitor prices

Customer Value Management

• Develops and executes channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity
• Ensure the sustainability of assigned Michelin dealers, by creating, tracking and contributing to their Business Plan whilst ensuring their satisfaction with the franchise offer
• Align with the overall marketing goals and objectives and translate them into operational plans including elements of analysis, planning, implementation and control
• Know the Michelin dealer ambitions (short, medium, long-term), their succession plan and gather other general information of interest (competitor info, price info, product and services info, environmental and green issues etc.)
• Develops pricing strategies, balancing company objectives and customer satisfaction
• Identifies and lead new distribution business opportunities by developing and analysing business cases, deal requirements, business potential, and financials

Negotiating

• Reaches mutually acceptable solutions in straightforward, formal negotiations with internal or external stakeholders (negotiates with external contractors on straightforward service delivery, negotiates with other departments on cost sharing)
• Selects an approach to negotiation based on an understanding of each party’s interests and priorities

Internal Reporting:

• Build and submit all reports required by Business Developed Manager / Franchise Manager / Distribution Developed Manager
• Creates a monthly business activity report and provides feedback to his/her manager(s)

Operational:

• Ensure that the POS comply with the standard (external & internal signage) and Retail SOP (Standard Operating Procedures)
• Implement, in all assigned POS, the distribution manuals and work instructions provided by the Franchise Manager / Distribution Developed Manager
• Using the provided format, check the POS standards on every visit, thereby ensuring that the POS is in compliance with the referential
• Define with the Michelin dealers action plans as a result of the previous audit results and work to increase their audit score
• Ensure that all POS correctly implement all the promotions: inform / train the staff, point of purchase (POP) materials, feed all related information to MARS (if MARS is deployed)
• Support the correct implementation and appropriation of MARS (Master Application Retail Solution) in all POS (if MARS is deployed)
• Encourage the correct implementation and use of MARS as a basis for correct SOP work flow. Implement all actions needed to solve MARS tickets (if MARS is deployed)
• Ensure resolution of customer complaints which are channeled through the franchisor, including the customer’s complaints through NPS
• Ensure that the franchise royalty fees are collected on time and know the value of the fees being paid by the Michelin dealer. Show the value of these fees through the AVS of the franchise offer