Trade Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Seoul
Senior level
Industrial
The Role
The Trade Marketing Manager is responsible for developing and implementing shopper programs, formulating trade channel strategies, managing marketing budgets, and executing in-store promotions. The role involves analyzing sales data for strategy optimization, monitoring trade marketing initiatives, and enhancing the consumer experience to maximize sales opportunities.
Summary Generated by Built In

[Introduction of ZEISS Group & ZEISS Korea]

The ZEISS group is a Global Leader in Optical Technology with a 175-year history. The ZEISS Group, headquartered in Oberkochen, Germany, provides innovative solutions in semiconductor technology,industrial quality and research, medical technology and consumer optical technology. The history of the ZEISS group, which began with the founder of Carl Zeiss in 1846 based on the entrepreneurial spirit of “combining theory and practice”, has established itself as a pioneer in the field of optics through ceaseless exploration of the field of optics.

 

ZEISS Korea has played a key role in the Korean market for the past 36 years. For ZEISS, the Korean Market is One of the Top 5 Global Sales Markets, providing products and services from five business areas to Korean customers:

  • Semiconductor Manufacturing Technology
  • Industrial Quality Solutions
  • Research Microscopy Solutions
  • Medical Technology
  • Vision Care (Consumer Markets)

Key Responsibilities:

  • Develop and implement key shopper programs to enhance brand value, drive category revenues, and increase sales volume.
  • Formulate trade channel strategies focusing on distribution, visibility, product assortment, promotions, and pricing.
  • Develop & implement promotion by channel by segment to maximize sales opportunity
  • Responsible for post-promotion analysis, competitor, and category reporting, and collaborate on category strategy development.
  • Manage trade marketing budgets and allocate resources effectively to maximize ROI on promotions and marketing activities.
  • Plan and execute in-store promotions, campaigns, and events to support trade objectives.
  • Monitor the performance of trade marketing initiatives, analyzing sales data and customer feedback to optimize strategies.
  • Responsible in Net Revenue Management (Gross to Net)
  • Develop and implement in-store consumer experience optimization plan

Requirements:

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • 8+ years of experience in trade marketing, sales, marketing or business development, preferably in a consumer goods or retail environment.
  • Strong negotiation, communication, and interpersonal skills.
  • Proficiency in sales and trade marketing data analysis, with the ability to develop actionable insights.
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously.
  • Proficiency in Microsoft Office and CRM or trade marketing software.
  • Ability to collaborate effectively with cross-functional teams and external partners.
  • Fluency in English

Your ZEISS Recruiting Team:

JoEun Kim (김조은), ShinBi Park (박신비), YuNa Jung (정유나)

The Company
HQ: Oberkochen
20,567 Employees
On-site Workplace

What We Do

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023).

With around 43,000 employees, ZEISS is active globally in almost 50 countries with around 30 production sites, 60 sales and service companies and 27 research and development facilities (status: 30 September 2023). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Data privacy: www.zeiss.com/data-protection
Imprint: http://zeiss.com/publisher

This is ZEISS's official LinkedIn account. It follows the ZEISS Netiquette: www.zeiss.com/netiquette

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