Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Trade Marketing Manager is responsible for developing, executing, and optimizing the merchandising strategies for our products at the retail level. This role involves working closely with the sales team, retailers, and external vendors to ensure the brand is represented effectively in stores, driving visibility, engagement, and conversion. This role plays a key part in driving the brand's presence and sales in all US retail channels, requiring a combination of strategic thinking, creativity, and hands-on execution. The ideal candidate will have a strong understanding of market trends, consumer behavior, and retail dynamics, as well as the ability to collaborate cross-functionally to deliver impactful merchandising solutions.
Key Responsibilities:
Merchandising Strategy & Execution:
- Develop and implement effective trade merchandising strategies to support brand and sales goals.
- Collaborate with the marketing team to align in-store execution with overall brand strategy.
- Ensure the effective use of point-of-sale (POS) materials, displays, and other marketing collateral to enhance brand visibility and consumer engagement.
- Create and manage merchandising plans for both new and core products.
- Work cross-functionally with our Sales Enablement and Retail Activation team to oversee in-store execution to ensure compliance with merchandising standards.
Retailer Relationship Management:
- Build and maintain strong relationships with key retail partners to understand their needs and enhance product visibility.
- Support the sales team to secure premium shelf space and visibility opportunities.
- Conduct regular store visits to ensure proper execution of merchandising strategies, assess product placement, and gather consumer feedback.
- Provide support and guidance to retail partners on merchandising best practices.
Sales & Performance Tracking:
- Monitor the performance of merchandising initiatives through sales data, market analysis, and consumer insights.
- Track ROI on trade spending and merchandising activities, adjusting strategies as necessary to drive results.
- Provide regular reports on merchandising performance to senior management and stakeholders.
Collaboration with Cross-Functional Teams:
- Work closely with the sales team to identify merchandising opportunities that increases in-store conversion rates.
- Collaborate with product development teams to provide insights on consumer preferences and product packaging for improved retail presence.
- Coordinate with supply chain and logistics teams to ensure timely and effective delivery of merchandising materials.
Budget & Resource Management:
- Manage the trade merchandising budget to ensure efficient allocation of resources.
- Oversee the production and distribution of merchandising materials within budget constraints.
- Negotiate with third-party vendors for the creation of displays, signage, and other merchandising tools.
Market Research & Consumer Insights:
- Conduct competitor analysis and consumer research to identify trends and new opportunities for product placement.
- Continuously monitor retail environments to ensure the company stays ahead of industry trends.
Skills & Qualifications:
Education: Bachelor’s degree in business, marketing, sales, or related field required.
Experience: 8+ years of experience in retail merchandising, trade marketing, or sales with a focus on consumer goods.
Skills:
- Strong knowledge of retail and consumer trends, as well as merchandising best practices.
- Excellent negotiation and communication skills.
- Ability to analyze sales data and market trends to inform merchandising strategies.
- Strong project management skills with the ability to manage multiple priorities.
- Proficiency in MS Office (Excel, PowerPoint, Word), and merchandising software tools.
Personal Attributes:
- Detail-oriented and organized.
- Creative with a strategic mindset.
- Strong leadership and interpersonal skills.
- Proactive, adaptable, and results driven.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
Explore SharkNinja:
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
Top Skills
What the Team is Saying
What We Do
SharkNinja redefines fast-paced. Bringing new, complex products to market in new categories every six months is not for the faint of heart. As a result, the talent that comprises our workforce is intelligent, committed, creative, and resilient no matter which department you call home. Everywhere you look here, you see the best of the best.
What makes SharkNinja unique is our method – almost a proprietary intensity – that is shared from top to bottom and produces incredible results. Ours is a winning team that creates the opportunity for anyone to be a winner. It’s a place where we can all (and are expected to) test, fail, learn, win, scale, and do it fast without ego. It’s not easy here by any stretch, but when you see that product that was just a sketch on a slide six months ago and is now on Amazon getting rave reviews, you can’t help but think, ‘Wow, look what we did together.’ If you like that feeling, then SharkNinja might be the place for you.
Why Work With Us
Whether your passion is engineering, designing, marketing, or developing, at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.
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SharkNinja Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Majority of roles are hybrid 3 days a week. Please speak with our recruiting team for specific details on hybrid work.
