Trade Coordinator - Canal tradicional

Posted 21 Hours Ago
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Pedregal, Ahualulco, San Luis Potosí
Mid level
AdTech • Consumer Web • eCommerce
The Role
The Trade Coordinator will drive strategies aligned with marketing and sales to increase visibility and sales at points of sale, manage trade marketing budgets, and analyze market performance. Responsibilities include linking marketing and sales teams, tracking promotional plans, and proposing actions to gain market share.
Summary Generated by Built In

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
 

Trade Marketing Coordinator

Excellence in execution of trade customers plans focus on our clients/shopper. This means develop the shopper/customer strategy among all the supply chain for traditional/indirect clients. Develop the correct communication to our different stakeholders and the visibility of our brands at each POS. Focus on strategy portfolio; assortment (listings and reach) and Merchandising (promotion, visibility and other sellout activities) All this, in agreed timelines and with flawless great quality for all activities agreed in the commercial channel and customer plan.

Main responsibilities

• Be the strategical link between marketing and commercial teams, to ensure alignment from marketing strategy brands to POS execution, in order to deliver sales & profit targets.

• Translate brand plans, retail knowledge, shopper and customer insights into commercial claims, POP materials and promotional plans for our all customers that will lead to increase our rotation at each POS to reach our SOM targets.

• Tracking and measure of our sales fundamentals; price, portfolio (reach and distribution) visibility and promotion

• Proactively propose actions in order to gain market share or to reverse a negative trend, based on strong analysis of performance and opportunities of our brand among all our customers and key stakeholders such as DWS sales force.

• Wisely management of our A&P investment in order to define the key actions that will lead to sustainable growth and with the selection of the activities that will deliver a positive ROI

• At least a monthly visit to our clients POS in order to evaluate current exhibition, opportunities and full understanding of our closest competitors’ actions

• Management of trade marketing budget for a specific channel.

Requirements:

Proven experience (at least 4 years) in commercial roles (sales, marketing, trade), ideally in pharmaceutical industry.

Strong knowledge of the retail environment (modern / traditional trade)

• Strategic thinking in combination with business understanding.

• Ability to influence, build strong relationships and enjoying working in central position of matrix organization

• Strong analytical skills, communication, negotiation, leadership skills

• Languages: fluent in English and Spanish

• Values: Transparency, Respect, Integrity, Consumer comes first

• Expectations: Agile, Accountable, Ambitious, Focus on results

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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The Company
HQ: Weybridge
14,788 Employees
On-site Workplace
Year Founded: 2022

What We Do

You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
Want to learn more about us? Follow to stay up to date

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