Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Account Representative supports the day-to-day operations and growth within the assigned division’s sales channel. This role provides distributors with essential tools, information, and resources to help drive product sales and address channel needs. Working closely with channel partners, the Account Representative helps navigate business challenges and promotes the division’s products as a preferred choice across various applications. Responsibilities include coordinating orders, addressing technical questions, and ensuring smooth product availability. Additionally, the Account Representative builds strong, trust-based relationships with channel partners, helping align daily operations with broader sales objectives. Through collaboration with the Account Manager, the Account Representative contributes to overall market growth and customer satisfaction.
What You Will Do at Graco
Sales Channel Management
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Collaborate with Account Managers to establish product addendums, recommend updates to distributors, and align channel strategies.
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Conduct regular business reviews with channel principals to discuss performance, pipeline, and accountability.
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Develop and maintain customer records, contacts, pricing structures, and opportunities in CRM systems such as Salesforce.
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Identify sales opportunities through data analysis, sharing insights with the team, and tracking sales activities.
Customer Engagement
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Maintain and grow sales within assigned accounts and territories by conducting outbound and cold calls for sales initiatives and surveys.
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Perform ongoing account activities, including inventory checks, order assistance, and product demonstrations for store personnel and external sales reps.
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Participate in distributor and end-user sales events, continuously showcasing products and assisting with customer needs.
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Foster long-term relationships with customers by providing exceptional service and support, ensuring they view Graco as a trusted partner.
Market Development
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Collaborate with internal teams to identify sales growth obstacles, suggesting solutions to management.
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Analyze the effectiveness of existing programs and make recommendations for enhancements based on market feedback and performance data.
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Develop and execute time and territory plans to support the overall sales strategy as outlined by leadership.
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Establish and maintain a network of service centers within the territory to enhance end-user support and engagement.
Product Support and Training
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Act as the primary liaison between customers and Graco to optimize new product launches and drive sales for both new and existing products.
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Implement training sessions for sales staff and channel partners to equip them with the necessary knowledge and tools for effectively promoting new products.
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Share updates on new products, promotions, and program details.
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Support marketing and sales initiatives by providing demonstrations that highlight product applications and benefits.
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Manage demo equipment and adhere to budget guidelines for expenses.
What You Will Bring to Graco
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Bachelor’s degree in business, engineering, marketing, a technical field, or equivalent experience.
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Exposure to sales experience with technical aptitude in electrical or mechanical fields.
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Strong project management skills with the ability to facilitate strategic initiatives.
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Proven abilities in planning, prioritizing, problem-solving, and decision-making.
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Excellent communication and presentation skills, both verbal and written.
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Strong training and coaching abilities.
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Basic computer competency. Familiar with Microsoft Office, PowerPoint, or equivalent.
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Willingness to travel as required to meet customer and business needs.
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Valid driver’s license.
Accelerators
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Global industrial manufacturing experience and knowledge.
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MBA or Master’s degree preferred.
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
What We Do
Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials.
Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.