Technical Marketing Analyst

Posted 3 Days Ago
Be an Early Applicant
Antigua, Sacatepéquez
Junior
AdTech • Digital Media • eCommerce • Marketing Tech • SEO
The Role
Join the internal marketing team to optimize marketing technology stack, manage data pipelines, and assist in analytics tracking and reporting systems.
Summary Generated by Built In

Hi there! We’re WebFX, a full-funnel revenue marketing agency based in the US. We’ve been 9x named a Best Place to Work, and we’d love to meet you! We are a fast-growing company of more than 700 FXers, that has doubled in size over the past 5 years, with talented team members in 6 US offices, 20+ US States, and now based around the globe (and representing 18+ different countries, including offices in Guatemala and South Africa!). 


While WebFX and our subsidiary companies, such as Nutshell CRM, SEO.com, and TeamAI, are growing rapidly, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!


We’re looking for people to join our mission to provide world-class full-funnel revenue marketing solutions to mid-size businesses worldwide, We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too. 


Why Choose WebFX?


- We've been 9x named a Best Place To Work 🎉

- We have offices in Guatemala, South Africa, St. Petersburg FL, Ft. Myers FL, Lancaster, and York, PA! AND we're continuing to grow! 🌱📈

- Prior knowledge/experience is not required for any of our roles, we provide all of the training and tools necessary for you to be successful!

- Flexible Schedule (start your day between 8 and 10 am - when you do your best work!)

- 150% Company Match Of Personal Charity Donations

- Generous Paid Time Off 🏖

- Employee Wellness Program

- Love to learn? You sound like an FXer! FXLearns Library with hundreds of personal and professional growth books 📚

- Humanitarian Trips ✈️

- Dressing up everyday not for you? We get it! Enjoy our Casual Dress Code

- Personal Desk Fund 💰 

- Merit-based promotions (we promote from within, you will move up and grow here!)


Learn more about our Guatemala office here!



About the Role


Join the internal marketing team at WebFX as a Marketing Technology Operations Specialist. This role blends technical expertise with digital marketing fundamentals to optimize our data pipeline, lead flow, and technology infrastructure.

Key Responsibilities

  • Manage and optimize our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools.
  • Maintain and enhance high-traffic WordPress properties and hosting environments.
  • Fine-tune data pipelines and lead flows to improve marketing effectiveness.
  • Implement and troubleshoot analytics tracking and reporting systems.
  • Perform web administration and system maintenance tasks.
  • Act as a technical "fixer" for the marketing team's technology needs.
  • Occasionally work in a PM capacity with our internal developers as needed for larger, more complex projects

Required Skills & Experience

  • 2.5+ years of experience working with similar marketing technology stacks.
  • Strong understanding of marketing operations and data management.
  • Working knowledge of SEO fundamentals and Google's product suite (GSC, GA4, BigQuery).
  • Ability to perform basic JavaScript edits and script implementation on various web properties.
  • Experience with automation tools such as Make.com
  • Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog).
  • Basic understanding of Git/GitHub and understanding of web hosting environments.
  • Problem-solving mindset and willingness to learn new technologies

Bonus Skills

  • Experience with CRO tools like Mutiny
  • Data enrichment knowledge (Clearbit or similar)
  • Interest in AI pair programming using tools like Cursor

  • This role is perfect for a technical marketer who enjoys the intersection of digital marketing, marketing operations, data management, and web technologies.

Compensation

Negotiable, based on experience


Check out our culture on social media:

Instagram

Twitter

Facebook


Please submit resume or CV (in English) to be considered for this opportunity.


*You don't need to apply more than once even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications! 


WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+ and other underrepresented groups are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here!

Top Skills

BigQuery
Git
Git
Google Analytics 4
Google Search Console
JavaScript
Make.Com
Mixpanel
Salesforce
Segment Cdp
Seo Tools
Wordpress
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The Company
HQ: Harrisburg, PA
494 Employees
On-site Workplace
Year Founded: 1996

What We Do

Since 1996, WebFX has offered clients innovative digital marketing solutions to help them drive revenue for their businesses. Our team of over 400 experts crafts strategies for mid to large-size companies across the globe. As a leader in SEO, web design, ecommerce, website conversion, and digital marketing services, we pride ourselves on driving traffic, converting visitors and measuring effectiveness to ultimately deliver a positive return on investment for our clients.

We have an ever-expanding trophy cabinet not only for our web design, SEO and digital marketing work, but also for our company culture. In fact, we've been named the #1 Best Place to Work in PA for the last six years.

Want to join the team at WebFX? Check us out.

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