Position Summary
Responsible for technical setup like Google analytics, Tag Management, mm.
Key Responsibilities
Responsibility will be to ensure the utilization of analysis tools and tracking, and that this contributes to ensuring a holistic delivery towards the clients.
Desired Skills & Experience
Broad expertise in Google Tag Manager, Google Analytics 4 / Piwik Pro, as well as various programmatic platforms. Understanding how Google operates in relation solutions within digital marketing. Familiar with Google Cloud solutions and visualization through Power BI and Looker.
Job Function
The main responsibility will be to ensure comprehensive utilization of analysis and tracking tools, ensuring they function across various media channels, both internally and towards the advertiser's own solutions. You have a good technical understanding and must be able to solve challenges quickly and efficiently. Good knowledge of Google's products, especially Google Analytics and Google Tag Manager, is crucial.
Top Skills
What We Do
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com
