TAAG Analyst

Posted 2 Days Ago
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Bogotá, Bogotá, D.C.
1-3 Years Experience
AdTech • Marketing Tech
The Role
As a TAAG Analyst for CSL Plasma, you will prepare daily and weekly Google Analytics reports, develop client dashboards, maintain UTM taxonomy, and assist in educating teams on Google Analytics usage. You will be the day-to-day point of contact for reporting and will occasionally present findings to internal teams or clients.
Summary Generated by Built In

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, E-commerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

Your responsibilities as a CSL Plasma- TAAG Analyst –

  • Preparing various daily & weekly Google Analytic reports
  • Further develop client facing CSL Plasma Google Analytics dashboard: visualizations, comparisons, and tables
  • Maintain Google Analytics UTM taxonomy
  • Continue working with various channels (Programmatic/Display, Video, etc.) to provide rich UTM reporting
  • Understands and able to create GA conversions and goals, and then apply them to weekly reporting
  • Continue assisting in educating the Spark & Client teams on Google Analytics: how it works, metric definitions, and functionality
  • The GA Associate will act as the day-to-day point of contact in all things related to Google Analytics including reporting pulls, creating dashboards, maintaining content groupings/custom channels, or UTM taxonomy. 
  • They may handle on occasion presenting reports to internal teams and (with manager guidance) to the client.

Qualifications

You will fit right in if you have –

  • Understanding / Experience with Google Analytics
  • Strong Excel skills: can create pivot tables, do Index or VLOOKUPs, etc.
  • Has an understanding of Digital Advertising/Marketing
  • Proficiency in MS Office, digital tools, browser technology.
  • Detailed oriented, high level of analytical skills, good math proficiency
  • Who excels at multitasking and analytics. You should be analytical, collaborative, and trustworthy.
  • To succeed as a GA Associate, you should possess an understanding of Google Analytics functions, Microsoft Excel proficiency, and solid written & verbal communication skills.

Additional Information

If you are excited for -

  • Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries,
  • Diverse team & progressive work environment,
  • A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization,
  • Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package.

YOU are the one we’re looking for. Someone who truly understand what it takes to serve clients beyond expectations: crack one-off client challenges. Develop insights. Spark breakthrough creative ideas.

Top Skills

Excel
Google Analytics
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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