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The Role
The SVP of Marketing Technology leads Ansira's loyalty practice, overseeing cross-channel platforms and marketing technology strategy. Responsibilities include campaign execution, technology evaluation, client engagement, team mentorship, and vendor management. This role focuses on aligning technology with client goals and driving innovation in marketing technology.
Summary Generated by Built In
Commercial and Operational Leader for Ansira's Integrated Loyalty practice
- Responsible for the production, output, and delivery of work across Cross-Channel Platforms, Marketing Technology Strategy and Experience Platforms organizations.
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- Cross Channel Platforms: Campaign strategy, execution and performance management of of all owned loyalty channels (i.e. Email, SMS, Mobile)
- Marketing Technology Strategy: Provide consultative support engaging internal and external stakeholders of POVs, Roadmaps, & Technology Evaluation.
- Experience Platforms: Creation and Maintenance of web experiences leveraging enterprise grade CMS systems (i.e. Adobe Experience Manager, WordPress, etc.) and personalization platforms (i.e. Bloomreach)
- Commercial leader that supports new and existing clients business development efforts including scoping, estimating, pricing and preparing RFP responses.
- Head strategist that engages with client base to expand scope across portfolio of services offered by team.
- Support enablement of teams’ expertise across additional Marketing Automation Platforms (MAP), Email Service Providers (ESP) and Customer Data Platforms (CDP)
- Develop and support utilities and productivity applications to support internal operational efficiency and client-facing turnkey solutions.
- Lead and oversee the development, execution, and optimization of Ansira’s marketing technology consulting and service delivery practice.
- Drive the strategic direction of campaign management practice, ensuring seamless integration of data, platforms, and tools for effective customer engagement and performance tracking.
- Collaborate with cross-functional teams to align technology strategy with client’s marketing goals, ensuring future-proofed solutions in Marketing Technology innovation and deployment.
- Manage and mentor Experience Platform teams focused on web development, ensuring user-centric design, functionality, and overall digital experience.
- Partner with strategic alliances to roadmap future technology partners that that balances immediate business needs with long-term innovation in marketing technology and automation.
- Stay updated on emerging trends in marketing technologies, evaluating new tools and platforms to improve operational efficiency and customer experiences.
- Oversee vendor and partner management, negotiating contracts and ensuring successful implementation of third-party tools and platforms.
- Act as a key technology consultant to client’s executive leadership, providing insights on how emerging technologies can drive marketing innovation and competitive advantage
- Oversee continuous efforts to streamline technology processes, reduce costs, and increase operational efficiencies across campaign management, technology strategy, and web development.
Top Skills
Adobe Experience Manager
Wordpress
The Company
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
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