Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
This role can be based in Santa Monica, San Jose, or New York City. Subscriptions Marketing team’s mission is to drive subscriptions growth by helping our customers discover, enjoy, and manage their subscriptions through Roku. Our team consists of specialists in Product, Web, Growth, Lifecycle, Content, and Partnerships Marketing. We support new service and feature launches, lead major content campaigns, and develop ongoing marketing automation to assist customers in navigating their personalized subscription journeys with Roku.
About the role
As the Senior Manager, Subscriptions Marketing, you will lead the marketing strategy for both new and existing subscription services and promotional campaigns. You will work closely with product marketing and lifecycle marketing teams to create a cohesive, data-driven approach for driving subscriber acquisition and retention. This role is highly collaborative and cross-functional and requires strong expertise in data and analytics.
We are looking for a creative and data-driven leader who can utilize a variety of campaign strategies, machine learning, and analytics to optimize marketing efforts across Roku’s owned and operated channels. Extensive experience in planning, developing, launching, and analyzing subscriber marketing strategies is essential. You should be comfortable working with AI and machine learning, as well as predictive, descriptive, and prescriptive analytics. And be able to provide examples of how you have applied performance data to shape marketing tactics.
A passion for working in a dynamic, fast-paced environment within a highly competitive marketplace, coupled with a proven track record of insightful performance, is crucial. Leadership experience in subscription marketing is required, and streaming experience is a plus.
For California & New York - The estimated annual base salary for this position is between $200k and $235k annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Leading the marketing strategy in collaboration with cross-functional teams to launch new SVOD services and grow existing services across Roku’s owned and operated channels
- Partnering with creative, product marketing, and brand teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touchpoints
- Collaborating with various product and engineering teams to leverage AI and machine-learning capabilities for personalizing and automating tactics
- Owning the strategy, execution, and reporting for campaigns across multiple consumer touchpoints including, but not limited to display, video, email, web, and mobile
- Utilizing offers and incentives to acquire customers, reduce churn, encourage win-backs, and upsell existing subscribers
- Working closely with media strategy, planning, and analytics leads for determining objectives, goals, and KPIs, as well as measuring and tracking all campaigns and tactics
- Reviewing insights and making recommendations for future testing, optimizations, and automations.
We’re excited if you have
- 10+ years of marketing experience in the media or technology sectors, with a strong emphasis on subscriber marketing
- Extensive experience analyzing and interpreting data, developing hypotheses to enhance customer engagement and monetization, and adapting testing phases based on new insights, preferably related to a subscription service
- Specific experience with AI and machine learning applications in a marketing context
- A proven track record of driving customer acquisition and revenue growth through the implementation of digital media strategies
- Proficiency in data visualization tools (Looker/Tableau) and project management tools (Airtable, Asana)
- Excellent written and verbal communication skills, enabling effective interaction with both technical and non-technical stakeholders. Comfort in presenting and sharing work with executive leadership is essential
- A proactive, self-starting attitude with an ownership mentality, demonstrating a preference for solutions over problems and balancing data-driven decisions with intuition
#LI-SB5
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
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